08 Jun 2022
What is 'The' Response Rate From Leaflet Distribution? (Revised Edition)
The question of 'what is the response rate from leaflet distribution' has to be one of the most commonly asked questions we at Mr Flyer receive from potential and existing customers. Back in 2016, we released an article here on the DMA website on this subject, which ranked the 3rd most read...
26 May 2022
DMA Awards Winners Showcase - Part 2
The DMA Awards 2021 were packed with work that moved people, made a difference, and defied expectations. But what lies behind the brilliance - and what lessons can we learn? Find out alongside MRM, Ogilvy UK, and OLIVER.
26 May 2022
JICMAIL WEBINAR: Q1 2022 Results: Exploring why advertisers show confidence in mail in economically uncertain times
Join Ian Gibbs on Wednesday 15th June 2022 at 2pm to find out why mail inspires confidence and drives actions in this challenging economic environment for consumers.
25 May 2022
What is the balance of your MarTechnical Debt?
Before we delve into MarTechnical Debt, let’s review Technical Debt – the fascinating phenomenon in the world of software development. Put simply, it is the cost of later rework, by choosing easier and quicker solutions in the near term.
23 May 2022
Evolving your ABM strategy post-COVID - five key takeaways
ABM post-COVID can align budgets and resources around priorities and forces you to adopt a more strategic way of thinking, really honing in on where value lies in terms of your own proposition and any potential target audience
20 May 2022
JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
Congratulations to our latest Platinum Partners We're thrilled to announce the winners of our latest Platinum Awards to 5 more companies for their outstanding expertise and practice in planning, measuring and evaluating mail campaigns with JICMAIL.
17 May 2022
Did you miss JICMAIL's panel session at Mediatel's The Future of Brands?
At this year's Mediatel The Future of Brands, Ian Gibbs hosted a session 'Closing the gap: Is 'offline' the missing piece in full effect measurement jigsaw?' with Julia Belyaeva, Sky and George Gloyn, MediaCom.-(1).png)
16 May 2022
MARKETING IN THE METAVERSE
Experts argue that there is huge advertising potential in the Metaverse, and some even believe that we are hurtling towards a world where it is the primary way to advertise. What do you think the future holds for marketing in the Metaverse?
13 May 2022
Drift: Step Up Your Website Interactions with Conversational Marketing
Customers now expect convenience, speed, and knowledgeable help, but most of all, personalisation. So how can brands deliver highly customised digital campaigns? Find out alongside Drift.