It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

B2B in a B2C World - Bonus Content 2

First, we shared the B2B Council Roundtable Podcast. And now, a few bonus insights from the experts.
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Notes from: Customer Engagement 2019

What links Mixed Reality shopping malls, the African village of Tombohuaun and the growing power of podcasts? They were all hot topics of conversation at the DMA’s annual Customer Engagement event.
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Best of the Best in B2B

Welcome back to the world of B2B. During our B2B Careers Adventure series, we’re exploring what it means to work in B2B marketing, the benefits of working in the industry, and how it differs from B2C. Are you ready to continue the adventure?
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Member Content

Customer Engagement: Acquisition and the Consumer Mindset

How do customers find out about new products? How do they decide to switch from one brand to another? What does the experience of trying new brands look like? In collaboration with Paragon, you’ll find out the answers to these questions through our latest research on acquisition and customer...
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B2B in a B2C World - Bonus Content

First, we shared the B2B Council Roundtable Podcast. And now, a few bonus insights from the experts.
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Member Content

The Future of the Contact Centre

Discover what’s in store for the world of contact centres with this special edition whitepaper, based on the roundtable discussion earlier this year
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B2B Council Roundtable Podcast: B2B in a B2C World

We gathered our resident B2B experts together to discuss B2B in a B2C world, with the aim of sharing top-notch thought leadership with a wider audience – the DMA audience. Click to hear more about the exciting world of B2B marketing, and how the industry is overcoming its once boring...
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How Data can Drive Creativity

In a new series of articles and explorations, we’re going to consider how companies and brands across different sectors are using data to create in ways they may never have imagined
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Screen-Free and Hands-Free: How Podcasts are Relevant and Transparent

Ofcom and Acast analysed how podcasts are becoming more and more popular among Brits. Podcasts have grabbed the attention of younger generations who want to ‘just listen’ and relax, while also nourishing their passions and interests.
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