Customer Engagement
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
17 Nov 2017
Online Influencers â worth investing in or passed their sell by date?
#Blog 1 The Social Media Council investigate and delve deeper into how brands can make the most of online advocacy and how it doesn’t necessarily have to be mainstream influencers who can add value to your brand.
20 Oct 2017
DMA insight: Customer Engagement, top travel brands
Your bags are packed, you’re ready to go. But who are you travelling with and why did you choose them? Our latest Customer engagement infographic explores the ever-changing world of travel, diving into which brands customers prefer and why.
16 Oct 2017
Power to the People
With pockets full of digital capabilities, new levels of connectivity have created a shift. The brand is no longer the dominant partner. The customer is king, with technology as their toolbox.
06 Oct 2017
In-house or outsource: How does a brand decide the best way to grow its community with paid media?
The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma_59d77492dcbe7.png)
26 Sep 2017
DMA insight: Customer Engagement, focus on travel
Value for money. Rewards. Good customer service. All keys to driving loyalty in customer engagement in the travel sector. But are those mechanics enough - or do they require more ground support to get your brand flying high? Dig in to our lastest engagement infographic to find out.
13 Sep 2017
Should a brand keep content production in house, outsource or hybrid the model for optimised customer engagement?
The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma
05 Sep 2017
Member ContentCustomer Engagement: Focus on travel
Which travel brands do customer prefer? What are the criteria they use to decide who to book a trip with? How do they feel about new technologies on holiday? Read the latest research to find out.
31 Aug 2017
New report on customer engagement in the travel industry suggest a keenness for modernity
As we launch our brand new report on customer engagement in travel, brief yourself on just the tip of research and views from the DMA, Emarsys, Epsilon, Feefo and Wiraya.
29 Aug 2017
What skills are needed to create valuable content for your brand?
The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma.