Customer Engagement
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
17 Aug 2017
Should you outsource the evaluation of your paid social content?
The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma._59956f26d0837-34.jpg)
02 Aug 2017
Insourcing or outsourcing social media customer services: Do you have the legal expertise to keep it in-house?
The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma.
27 Jul 2017
DMA insight: How to win trust and loyalty
How can your business meet consumers’ demands while building trust and loyalty? This infographic explores the changing face of brand loyalty, by the DMA and Foresight Factory. Read the full report, Customer Engagement 2017: How to Win Trust and Loyalty for the full loyalty lowdown.
26 Jul 2017
Can an agency ever really GET my brand as well as me?
The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma.
20 Jul 2017
Should you manage customer service through social media in-house, externally or through a combination of both?
The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma
12 Jul 2017
To insource, outsource or a bit of both?
The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilema
05 Jul 2017
Customer Engagement 2017: Clive Humby and the loyalty myth
Dunnhumby and Starcount founder, the father of Big Data Clive Humby, warns against the Loyalty Myth - not all companies have rich enough data to really understand their customers
27 Jun 2017
Member ContentCustomer Engagement: How to win trust and loyalty
âWhy do supermarkets operate loyalty schemes that translate into cash or real products? Could virtual assistants replace consumers as the decision makers? Read the latest research.
13 Jun 2017
Reviews in the "post-truth" age: Why genuine feedback is crucial
Feefo's chief marketing officer Matt West offers his thoughts on why feedback will always provide value to savvy marketers