DMA insight: Customer Engagement, focus on travel
26 Sep 2017
As the weather sets in, the sun seems like a distant memory - and we're already planning for summer 2018 - find out what drives loyalty in the travel sector.
Our latest infographic will tell you that:
- Authenticity matters in a noisy, crowded space such as travel
- Tech counts more than ever, because your consumers are interested in engaging with travel brands on the latest sparkling platforms, handhelds and apps
- Airlines tried and tested loyalty schemes still win the hearts and minds of passengers
Read on for a blast of sunshine radiating your engagement approaches in travel.