DMA insight: Customer Engagement, focus on travel

As the weather sets in, the sun seems like a distant memory - and we're already planning for summer 2018 - find out what drives loyalty in the travel sector.

Our latest infographic will tell you that:

• Authenticity matters in a noisy, crowded space such as travel
• Tech counts more than ever, because your consumers are interested in engaging with travel brands on the latest sparkling platforms, handhelds and apps
• Airlines tried and tested loyalty schemes still win the hearts and minds of passengers

Read on for a blast of sunshine radiating your engagement approaches in travel.

DMA insight: Customer Engagement, focus on travel