Customer Engagement

It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Investigating E-receipts - The Opportunities for Brands

E-receipts have become the most popular method to acquire new customers as well as keeping them loyal. However, there are often potential slips under marketers’ radar. Read on to find out what e-receipts can offer.
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Investigating E-receipts - What's in It for Customers and Brands

Why do consumers like e-receipts? How can they benefit businesses too? What barriers should organisations be aware of and how can they overcome them? Experts from the DMA Email Council’s Research Hub answer all these questions and more.
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Future Trends: In-Game Brand Experience

Gaming is a popular pastime and, especially during the pandemic’s lockdowns. How can you improve their overall experience by introducing your brand into the in-game environment? Read on and discover how consumers have changed and created new ways to interact with their brands when using games.
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Customer Engagement 2020: An Overview

Our annual customer engagement summit gave highlights from our 2020 customer loyalty research report and featured expert insights on how brand loyalty has changed, channel strategies for retention and long-term engagement, key trends, and how to drive the future customer.
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Investigating Email: Younger Audiences and Email

While email remains the ideal way to communicate with their favourite brands, there are other channels that grab their attention of young audiences. Read on and find out how this age group is interacting with their email inbox and get a few tips to improve your email programmes.
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Future Trends: Power of Brand Coalitions

Following the revisited analysis of subscriptions, this next piece of our Future Trends 2021 series will focus on loyalty. Specifically, the power that brand coalitions could have on what both customer acquisition and loyalty programmes look like in the future.
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Customer Data Council: Is Your Business Ready For Digital Transformation?

The pandemic has fundamentally changed the world as we know it. People are living differently, buying differently and in many ways, thinking differently. Read on to learn from the DMA’s Customer Data Council if your business is prepared for digital transformation.
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Future Trends: Subscription Economy Surge

Uncertain times require anticipating and planning for multiple scenarios. For this reason, we would like to inspire you with new ideas to re-think the year ahead based on what your customers might be after. In this first article, we will focus on subscriptions, a trend that has seen a dramatic...
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DMA Insight: Channel Challenges Between Generations

How do different generations of consumers trust the marketing they receive through different channels? The latest DMA analysis of its customer engagement data reveals the key differences between generational groups. Read on to find out what brands need to know.
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