It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Coronavirus: Understanding Consumers Attitudes to Data and Privacy

Data will be key to navigating a safe return to ‘normality’ from the Coronavirus, but this cannot happen at the expense of the privacy and protections consumers have a right to. Read on to find out how the insights into consumers’ attitudes to data and privacy shed light on how to speak to...
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Investigating Email: So, How Do Hotmail Users Actually Behave?

Email marketers have long been interested in whether the characteristics of their address owners might vary depending on their inbox provider. Read on as the DMA’s Email Council decide if this rings true.
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Consumer Experience Guide: Defining Customer Experience

There are many terms and buzzwords around customer experience. The B2B Council have complied their own glossary to help define customer experience.
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Pure 360: Marketer Email Tracker

Hear the results of the DMA 2020 Marketer Email Tracker report. Our webinar explores key findings from the report.
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Member Content

Marketer Email Tracker 2020

Once again marketers reminded us of the multi-faceted role that email plays in the communication between brands and consumers across all stages of the customer lifecycle. Email is not only a transactional channel, but one that can be used to inform and build long-lasting relationships.
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Investigating Email: So, What Does a Gmail User Actually Look Like?

Email marketers have long been interested in whether the characteristics of their address owners might vary depending on their inbox provider. Read on as the DMA’s Email Council decide if this rings true.
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Understanding Podcasts: An Interview with The Cycling Podcast II

Podcasts are surging. They offer relevance and act as a trusted source of ads – according to consumers. To grow your understanding of the growth opportunities and podcast best practice dig into this second part of a two-part chat with the founders of the trailblazing ‘The Cycling Podcast’.
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Member Content

Future Trends: Paid-for Loyalty

After the analysis of brands’ voice strategy and personalisation through new technologies and strategies, the Future Trends series will explore the paid-for loyalty world.
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Understanding Podcasts: An interview with The Cycling Podcast I

Podcasts are surging. They offer relevance and act as a trusted source of ads – according to consumers. To grow your understanding of the growth opportunities and podcast best practice dig into this, the first part of a two-part chat with the founders of the trailblazing ‘The Cycling...
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