It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

DMA Insight: Email and the Mature Market

Email remains a core channel to attract and engage customers across the full customer journey. But are there any differences when looking at different age groups? Learn what the more mature cohort think of your emails.
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Future Trends: A New World of Experience

The second article of our Future Trends 2020 series will focus on the intersection between customer personalisation and the use of new technologies or strategies such as VR and AR or gamification.
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Future Trends: Speak and Listen

In the first article of our Future Trends 2020 series we will analyse brands voice-strategy and how this channel is destined to become a significant point of interactions between brands and their consumers.
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Future Trends 2020

Welcome to our Future Trends series, part of our 2020 Customer Engagement campaign in collaboration with Paragon, Collinson, dotdigital and in partnership with Foresight Factory.
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Consumer Email Tracker 2020

What do customers think about email? What do they like to receive from brands? What content do they prefer? How can brands get consumers to sign-up and avoid them unsubscribing too? Discover why email is still the most loved channel by customers.
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UK Elections - Does Email Point to Engagement . . . or Divorce?

In this post, we’ll look at subscriber engagement - which programs are generating it, and are there any clues to voting intentions!
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Black Friday: The Dopamine Impulse

The Friday all retailers fear and (most) customers love is here. But why do crowds get so electrified? Neuroscience has the answer. Read on and find out why and how this neurochemical plays a key role today.
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Thinking ahead to 2030

There are seven key factors that drive consumer spending decisions. Here will look into wellbeing, a new concept of space and technology solutions. Dig in and find what Mintel’s predictions are for the upcoming decade.
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Customer Engagement 2019

Tim Bond, Head of Insight, DMA discusses the results of our newest report focused on acquisition and the consumer mindset, a pivotal piece of thought-leadership.
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