It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Balancing Personalisation: The Entertainment and Media's Lesson

Consumers demand tailored and unique media experiences. Media content and customer’s personal schedules need to somehow balance out. Read on to learn more from the Entertainment and Media industry’s with analysis from PwC.
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Email Gets Results, So Why the Underinvestment?

Email delivers results and there’s plenty of room for innovation, so why the under-investment? Email continues to lead, compared to all other channels. Innovation is high on the agenda too. But the latest Email Marketing Industry Census suggests it still doesn’t receive the spend it...
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Member Content

Email Benchmarking Report 2019

The DMA's email benchmarking report on 2018’s key email metrics is here. In collaboration with dotdigital, we are proud to present our most widely-accessed research on the state of the industry.
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B2B in a B2C World - Bonus Content 2

First, we shared the B2B Council Roundtable Podcast. And now, a few bonus insights from the experts.
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Notes from: Customer Engagement 2019

What links Mixed Reality shopping malls, the African village of Tombohuaun and the growing power of podcasts? They were all hot topics of conversation at the DMA’s annual Customer Engagement event.
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Best of the Best in B2B

Welcome back to the world of B2B. During our B2B Careers Adventure series, we’re exploring what it means to work in B2B marketing, the benefits of working in the industry, and how it differs from B2C. Are you ready to continue the adventure?
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Member Content

Customer Engagement: Acquisition and the Consumer Mindset

How do customers find out about new products? How do they decide to switch from one brand to another? What does the experience of trying new brands look like? In collaboration with Paragon, you’ll find out the answers to these questions through our latest research on acquisition and customer...
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B2B in a B2C World - Bonus Content

First, we shared the B2B Council Roundtable Podcast. And now, a few bonus insights from the experts.
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