It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Trending 2019: real data to predict the future

No crystal ball or tarot needed. Foresight Factory’s Annual Global Conference delighted marketers with a selection of new trends and themes for the year ahead from the latest data on consumer attitudes and behaviours.
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How do consumers really feel about your loyalty scheme?

A new report from Forrester highlights the challenge of point-based loyalty schemes and whether these truly drive emotional loyalty.
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DMA insight: New channels for acquisition

What are the technologies and business models that brands can leverage when approaching an acquisition strategy? This and more in our latest insignts about new channels for acquisiton.
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Customer Engagement 2018 - A round up

We celebrated the fusion of data, tech and creativity at our flagship engagement summit. Here's everything you need to know.
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Future of customer engagement - Roundtable

From immersive technology to engineered empathy, the DMA brought together 15 senior marketing professionals to share their views in our future of customer engagement roundtable session
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Member Content

Customer Engagement 2018: How to win trust and loyalty

How is loyalty changing? What do customers really want? Are consumers genuinely loyal to brands or is it purely habit? How can brands reward their customers to keep them loyal? Read our latest research to find out.
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Member Content

Acquisition and the consumer mindset 2018

What are the key drivers that cause customers to switch from one brand to another? Do consumers love subscriptions? How do people look at new technologies like smart assistants, AR and VR? Read our latest research.
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Centennials are officially in the game

A new generation is here and is driving real, immediate changes in the marketplace. Understanding Centennials, how they behave and what they believe is a must for every marketer, don’t miss the boat
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DMA insight: Consumer privacy - the global view

Our latest DMA research, created in partnership with Acxiom and Foresight Factory, investigates consumer attitudes to privacy in 10 nations worldwide.
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  • 3622 views