It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Member Content

Talking the consumers' language: financial services infographic

Consumers have a clear view on what they want to receive from their financial service providers. This new infographic, as part of the DMA Customer Engagement campagin, outlines exactly what their expectations are. 
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  • 2413 views

Customer engagement in the insurance market

Scott Logie is a member of our Customer Engagement Council, and here he casts his expert eyes on the world of insurance and why being recognised matters in building relationships with customers
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  • 970 views

Engaging customers through retention marketing

Marketers continue to see value in retaining and re-interesting their customer base, and retention marketing is a cornerstone of engagement strategies that truly put the customer first
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  • 1095 views
Member Content

Talking the consumers' language: Financial services

With consumer inertia widespread in financial services, we looked at the opportunities and threats to brands working in this sector as new businesses enter the market. Read Customer Engagement: Speaking The Consumers' Language: Financial Services
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  • 2879 views

Proximity London and a legacy of creative customer engagement

The next stage of our Customer Engagement campaign takes place on 6 September – and Proximity London feature as part of our speaker line-up. Take a look at their work creating meaningful engagement for clients and their customers.
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  • 625 views

What shapes customer engagement in the financial services industry?

As our Customer Engagement campaign moves on to look at the financial services sector, we take a look at how buyer and seller dynamics in the industry have shifted in recent years - and what this means for engagement practices in the industry
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  • 856 views

Talking the consumers' language: retail infographic

There are four types of consumer brand loyalty. View our new infographic to discover whether your consumers are Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals. 
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  • 5351 views

DMA Insight: the Big Brand league table

New DMA research shows the most popular retail brands according to consumers, and shows some big surprises when compared to other 'most popular' lists
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  • 6302 views

One in four name Amazon as their favourite retail brand

Online retailer beats high street stalwarts for the top spot, according to the DMA’s Customer Engagement research
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