It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

 

Customer Engagement Labs: The data debate

Introducing the labs,  Alex Timlin, VP client services at Emarsys, began by asking how you can use data to make people happy - the role of data and technology in your customer engagement strategy
emarsys 800x.jpg
  • 494 views

Customer Engagement Labs: The brief

To develop new and innovative ways of creating awareness and engagement with the Hilton Honors App, using this to drive more downloads
Hilton Honors.jpg
  • 316 views

First winners of the DMA Customer Engagement Labs prize announced

A one-day pilot of the DMA’s immersive hackathon tackled a live brief from Hilton to develop new and innovative ways of engaging with its customers
  • 233 views

Every nudge marketer’s customer journey checklist

Great marketing isn’t a hoax. More than feeding consumers a series of subliminal messages, this is really a practical application of the behavioural economic ‘nudge theory’, or ‘nudge marketing’.
nudge_marketing_checklist.jpg
  • 624 views

DMA advice: Marketing intelligence 2017

The DMA's customer engagement committee has produced this guide to help businesses get to grips with marketing intelligence approaches such as programmatic and artificial (or augmented) intelligence
Marketing-intelligence-guide.png
  • 1543 views

How to maintain customer relationships in the wake of GDPR

Scott Logie is customer engagement director at REaD Group and chair of the DMA's Customer Engagement Committee. Grab his thoughts on how you can keep customer-centric as the dust rises and falls around GDPR.
How-customers-connect.png
  • 933 views

Customer Engagement Labs

Shape the future of your engagement strategies with a one-day, interactive workshop that will equip you with the skills, tech insight and practical experience to revolutionise how you connect to your customers
Customer-engagement-logo-icon.png
  • 803 views

Engagement in a mobile world

Most of us have smartphones, but what does this mean for businesses looking to speak to consumers via what they hold in their hands? Take a look at engagement in a mobile world in banking and retail and learn that great editorial makes a huge difference.
mobile-device-management.jpg
  • 839 views

What's Next? This is.

What's Next? Introduced us to new campaigns and new ideas. Read about the the future of the agency, the future of gambling and the future of the future.
WN.jpg
  • 530 views