It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Proximity London and a legacy of creative customer engagement

The next stage of our Customer Engagement campaign takes place on 6 September – and Proximity London feature as part of our speaker line-up. Take a look at their work creating meaningful engagement for clients and their customers.
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What shapes customer engagement in the financial services industry?

As our Customer Engagement campaign moves on to look at the financial services sector, we take a look at how buyer and seller dynamics in the industry have shifted in recent years - and what this means for engagement practices in the industry
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Talking the consumers' language: retail infographic

There are four types of consumer brand loyalty. View our new infographic to discover whether your consumers are Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals. 
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DMA Insight: the Big Brand league table

New DMA research shows the most popular retail brands according to consumers, and shows some big surprises when compared to other 'most popular' lists
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One in four name Amazon as their favourite retail brand

Online retailer beats high street stalwarts for the top spot, according to the DMA’s Customer Engagement research
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UK’s Creative Industries are alive and well

Figures from the Department for Culture, Media and Sport (DCMS) reveal the UK’s Creative Industries are very much alive and well, with the ad and marketing sector leading the way.
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James Moffat: The only constant

James Moffat, executive director at The Organic Agency describes how change is more than something to expect, it underlies everything marketers do at the DMA Customer Engagement event in June 2016
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Member Content

The new rules of engagement

Read the new research report into why relevancy is more important than personalisation, and the redefined relationship consumers are looking for.
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Virtual engagement: real desire

DMA research into retail engagement shows brand loyalties are eroded by newer ways to shop, and consumers want new ways to interact
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