Customer Engagement
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
25 Apr 2023
Consumer Email Tracker 2023
What do customers think about email? The latest Consumer Email Tracker reveals consumers find an increasing number of marketing emails useful as year-on-year clicks on emails increase.
11 Jan 2023
Email Benchmarking Series: Deliverability Update
Following the release of the 2022 DMA Email Benchmarking Report, the DMA Email Council's research hub has prepared a series of articles explaining in more detail some of the most important aspects of the report. This article offers insights into how deliverability changed during 2021...1.png)
04 Jan 2023
Email Benchmarking Series: Clicks: A Deep Dive!
Following the release of the 2022 DMA Email Benchmarking Report, the DMA Email Council's research hub has prepared a series of articles explaining in more detail some of the most important aspects of the report. This article focuses on clicks.2.png)
17 Nov 2022
Customer Engagement: Future Trends 2023
The customer engagement landscape is continually evolving and growing. But what will come next? Read our latest Future Trends report, in partnership with Foresight Factory, to find out.
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13 Sep 2022
Customer Engagement: How to Win Trust and Loyalty 2022
How is the cost of living crisis impacting consumer spending and loyalty habits? Dig into our latest Customer Engagement report to find out.
28 Jul 2022
Email Benchmarking Report 2022
How does your email marketing measure up? The latest benchmarking insights covering deliverability, open rates, and click-through rates are ready. Uncover the state of industry email in a nutshell.
07 Jun 2022
Door Drop Report 2022
What’s the state of door drops in 2022? Figures from the DMA’s annual report show the important role door drops have played in engaging and informing consumers during these challenging times.