It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

B2B Council Roundtable Podcast: B2B in a B2C World

We gathered our resident B2B experts together to discuss B2B in a B2C world, with the aim of sharing top-notch thought leadership with a wider audience – the DMA audience. Click to hear more about the exciting world of B2B marketing, and how the industry is overcoming its once boring...

How Data can Drive Creativity

In a new series of articles and explorations, we’re going to consider how companies and brands across different sectors are using data to create in ways they may never have imagined

Screen-Free and Hands-Free: How Podcasts are Relevant and Transparent

Ofcom and Acast analysed how podcasts are becoming more and more popular among Brits. Podcasts have grabbed the attention of younger generations who want to ‘just listen’ and relax, while also nourishing their passions and interests.
Member Content

Email Deliverability: A Journey to the Inbox

Deliverability best practices – how much do marketers know about them? But most importantly, does any of this knowledge turn into real actions? Download our latest report and learn more on how the adventurous email journey starts.

Customer Engagement and the IDM

Enrol on an IDM course and transform how you engage with your customers

Seven Irrational Opportunities

Welcome to the second article of our mini-series dedicated to Behavioural economics. Today we’ll present a brilliant round-up of inspirational ideas, from The Behaviours Agency.

What are your Customers Thinking?

The irrationality of the customer is like butter on the marketers' daily bread. So, Behavioural Economics has become more critical than ever before, and at the forefront of every marketing mind. In this first instalment of our new article series, we'll introduce you to the founders of this...
Member Content

Future Trends: The Over 60's Home

Longer life expectancy doesn’t only change what we do, it changes what we like and feel. We focused on customers after their 60th birthday, trying to understand what characterises them and their lives. This is when The Home becomes the space where personal, social and working life, gather...

StyleSnap will Empty Your Pockets

Just like shopping at Amazon’s online store, Amazon Go or Whole Foods, StyleSnap is the latest example of how Amazon leverages artificial intelligence to make a difference in the lives of their customer base.