It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

DMA insight: Brands and consumer loyalty

In our latest ‘Customer Engagement 2018: How to win trust and loyalty’ report, in partnerships with Foresight Factory and sponsored by Pure360, we asked people to name their favourite brand. Curious to know who the winner is?
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  • 1924 views

A global view of behavioural change

In an ever-evolving world, the drivers that change consumer behaviour are multitudinous and varied. A new infographic from Nielsen highlights some of the key trends that could shape our global future.
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  • 772 views

DMA insight: The customer loyalty landscape in 2018

Are customers loyal to brands? What are customers demanding from brands in exchange of their loyalty? Created in collaboration with Foresight Factory, and sponsored by Pure360, our latest insight will drive you around the customers' loyalty world.
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  • 1871 views

Trending 2019: real data to predict the future

No crystal ball or tarot needed. Foresight Factory’s Annual Global Conference delighted marketers with a selection of new trends and themes for the year ahead from the latest data on consumer attitudes and behaviours.
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  • 1592 views

How do consumers really feel about your loyalty scheme?

A new report from Forrester highlights the challenge of point-based loyalty schemes and whether these truly drive emotional loyalty.
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  • 1003 views

DMA insight: New channels for acquisition

What are the technologies and business models that brands can leverage when approaching an acquisition strategy? This and more in our latest insignts about new channels for acquisiton.
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  • 1023 views

Customer Engagement 2018 - A round up

We celebrated the fusion of data, tech and creativity at our flagship engagement summit. Here's everything you need to know.
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  • 848 views

Future of customer engagement - Roundtable

From immersive technology to engineered empathy, the DMA brought together 15 senior marketing professionals to share their views in our future of customer engagement roundtable session
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  • 935 views
Member Content

Customer Engagement 2018: How to win trust and loyalty

How is loyalty changing? What do customers really want? Are consumers genuinely loyal to brands or is it purely habit? How can brands reward their customers to keep them loyal? Read our latest research to find out.
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  • 3413 views