It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Notes from the Future of Customer Engagement Client Roundtable 2019

The DMA has brought a select group of senior marketers together to discuss this year’s key trends. From educator brands, to new initiatives for diversity and inclusivity, get their take on what constitutes truly effective customer engagement.

DMA insight: What winning emails look like

Consumer preferences and technology are constantly in flux, but email continues to come out on top – keep reading to find out why

Amazon: A titan that's only getting stronger?

The latest insight from Mintel highlights the ubiquity of Amazon as a shopping destination for the majority of UK consumers, but is this built on more than just convenience and price?

DMA insight: Marketers' view on loyalty and rewards

Delve into loyalty from both the industry and customers’ perspective, find out what works when it comes to loyalty and rewards, and discover new opportunities for marketers in the future.

Customer Engagement - research round-up

Dive into our reports and take a look at customer engagement strategies from the viewpoint of customers and marketers

DMA insight: Brands and consumer loyalty

In our latest ‘Customer Engagement 2018: How to win trust and loyalty’ report, in partnerships with Foresight Factory and sponsored by Pure360, we asked people to name their favourite brand. Curious to know who the winner is?

A global view of behavioural change

In an ever-evolving world, the drivers that change consumer behaviour are multitudinous and varied. A new infographic from Nielsen highlights some of the key trends that could shape our global future.

DMA insight: The customer loyalty landscape in 2018

Are customers loyal to brands? What are customers demanding from brands in exchange of their loyalty? Created in collaboration with Foresight Factory, and sponsored by Pure360, our latest insight will drive you around the customers' loyalty world.

Trending 2019: real data to predict the future

No crystal ball or tarot needed. Foresight Factory’s Annual Global Conference delighted marketers with a selection of new trends and themes for the year ahead from the latest data on consumer attitudes and behaviours.