It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

 

Insourcing or outsourcing social media customer services: Do you have the legal expertise to keep it in-house?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma.
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DMA insight: How to win trust and loyalty

How can your business meet consumers’ demands while building trust and loyalty? This infographic explores the changing face of brand loyalty, by the DMA and Foresight Factory. Read the full report, Customer Engagement 2017: How to Win Trust and Loyalty for the full loyalty lowdown.
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  • 1857 views

Can an agency ever really GET my brand as well as me?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma.  
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  • 472 views

Should you manage customer service through social media in-house, externally or through a combination of both?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma
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  • 835 views

To insource, outsource or a bit of both?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilema
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  • 886 views

Customer Engagement 2017: Clive Humby and the loyalty myth

Dunnhumby and Starcount founder, the father of Big Data Clive Humby, warns against the Loyalty Myth - not all companies have rich enough data to really understand their customers  
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  • 624 views
Jun
27

Customer Engagement 2017

Join Starcount founder Clive Humby, speakers from British Airways, Disney, Naked Wines, Foresight Factory and REaD Group as we launch our research findings into what drives customer loyalty with the leading experts in engagement at the British Museum

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  • 6082 views
Member Content

Customer Engagement: How to win trust and loyalty

​Why do supermarkets operate loyalty schemes that translate into cash or real products? Could virtual assistants replace consumers as the decision makers? Read the latest research.
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  • 2405 views

Reviews in the "post-truth" age: Why genuine feedback is crucial

Feefo's chief marketing officer Matt West offers his thoughts on why feedback will always provide value to savvy marketers
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  • 306 views