It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

The joy of segmentation

Scott Logie is MD of REaD Group Insight and the Chair of our Customer Engagement Committee. Here he tells us of his love for segmentation and what getting this right means for marketers looking to engage diverse audiences.
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  • 476 views

Virtual reality – the next digital revolution

The old distinctions between analogue and digital will begin to disappear
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  • 386 views
Member Content

Talking the consumers' language: financial services infographic

Consumers have a clear view on what they want to receive from their financial service providers. This new infographic, as part of the DMA Customer Engagement campagin, outlines exactly what their expectations are. 
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  • 2541 views

Customer engagement in the insurance market

Scott Logie is a member of our Customer Engagement Council, and here he casts his expert eyes on the world of insurance and why being recognised matters in building relationships with customers
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  • 1058 views

Engaging customers through retention marketing

Marketers continue to see value in retaining and re-interesting their customer base, and retention marketing is a cornerstone of engagement strategies that truly put the customer first
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  • 1242 views
Member Content

Talking the consumers' language: Financial services

With consumer inertia widespread in financial services, we looked at the opportunities and threats to brands working in this sector as new businesses enter the market. Read Customer Engagement: Speaking The Consumers' Language: Financial Services
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  • 3043 views

Proximity London and a legacy of creative customer engagement

The next stage of our Customer Engagement campaign takes place on 6 September – and Proximity London feature as part of our speaker line-up. Take a look at their work creating meaningful engagement for clients and their customers.
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  • 667 views

What shapes customer engagement in the financial services industry?

As our Customer Engagement campaign moves on to look at the financial services sector, we take a look at how buyer and seller dynamics in the industry have shifted in recent years - and what this means for engagement practices in the industry
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  • 928 views

Talking the consumers' language: retail infographic

There are four types of consumer brand loyalty. View our new infographic to discover whether your consumers are Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals. 
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  • 5618 views