Customer Engagement

It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Email Deliverability - Is 98.5% Good Enough?

The DMA’s Email Council review if the stats on ‘what good looks like’ for UK senders when it comes to delivery, open and click rates from our Email Benchmarking Report is really good enough.

The Government Door Dropped 30 million Coronavirus Letters to UK Households. Why?

The Door Drop Hub examines the Government’s use of door drops throughout the coronavirus pandemic.

Coronavirus: The Post-pandemic Consumer

Many countries are now moving to a post-lockdown phase. What kind of customers should we expect to meet? What are their expectations for the future? How have their needs been altered by the experience of the pandemic? Read on to find out.
Member Content

Email Benchmarking Report 2020

The latest benchmarks across deliverability, open, click and click-to-open rates are ready. Read on to find out how your email marketing measures up.

Customer Engagement: Exploring Emotional Loyalty

How is emotional loyalty defined? Our whitepaper dives into the valuable insights of agency and brand-side experts, including how and why emotional loyalty is a cornerstone of marketing efforts and the wider businesses as a whole.

Customer Engagement: The Future of MarTech

How can you find a marketing technology (martech) platform that’s right for your business and customers? Our whitepaper dives into the valuable insights of supplier and brand-side experts, including how businesses can stay one step ahead of the issues they could face.
Member Content

Email Deliverability: A Journey into the Inbox 2020

The beginning of an email’s journey. How strong is your understanding of deliverability? What are the biggest obstacles to achieving good deliverability? How do you measure success? Read on to find out.

Customer Engagement and the IDM

Enrol on an IDM course and transform how you engage with your customers

DMA Insight: Email Marketers Face Multiple Challenges

What are the challenges marketers face when dealing with their email programmes? Do them come alone or do businesses have to deal with multiple challenges at once? How do they impact email programmes? Here’s your snappy take from our Marketer Email Tracker 2020 report.