Customer Engagement
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
20 Jul 2023
Relevance of the Email Open Rate Metric after Apple MPP
How relevant is the open rate metric after the implementation of Apple’s MPP in late 2021? The Email Benchmarking Report 2023 shows the true impact of Apple MPP on open rates. This article explores different engagement metrics to consider..png)
19 Jul 2023
Email Benchmarking Report 2023
How has email marketing performed over the last 12 months? Find out in the latest Email Benchmarking Report covering deliverability, open rates, and click-through rates.
22 Jun 2023
Consumer Email Tracker Series: The Omnichannel Communication Race
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the forth in a series of four.
15 Jun 2023
Consumer Email Tracker Series: The Relevance of Email Marketing
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the third in a series of four.
13 Jun 2023
Door Drop Report 2023
How have door drops fared in a volatile market? Figures from the DMA’s annual report show the continued confidence that advertisers place in the channel.
08 Jun 2023
Consumer Email Tracker Series: The Importance of Email Preferences
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the second in a series of four.
01 Jun 2023
Consumer Email Tracker Series: What's In Your Junk Folder?
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the first in a series of four.
25 Apr 2023
Consumer Email Tracker 2023
What do customers think about email? The latest Consumer Email Tracker reveals consumers find an increasing number of marketing emails useful as year-on-year clicks on emails increase.
01 Apr 2023
What's your cost-of-living crisis exit strategy in 2024?
Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to....png)