Customer Engagement

It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Customer Engagement: Exploring Emotional Loyalty

How is emotional loyalty defined? Our whitepaper dives into the valuable insights of agency and brand-side experts, including how and why emotional loyalty is a cornerstone of marketing efforts and the wider businesses as a whole.

Customer Engagement: The Future of MarTech

How can you find a marketing technology (martech) platform that’s right for your business and customers? Our whitepaper dives into the valuable insights of supplier and brand-side experts, including how businesses can stay one step ahead of the issues they could face.
Member Content

Email Deliverability: A Journey into the Inbox 2020

The beginning of an email’s journey. How strong is your understanding of deliverability? What are the biggest obstacles to achieving good deliverability? How do you measure success? Read on to find out.

Customer Engagement and the IDM

Enrol on an IDM course and transform how you engage with your customers

DMA Insight: Email Marketers Face Multiple Challenges

What are the challenges marketers face when dealing with their email programmes? Do them come alone or do businesses have to deal with multiple challenges at once? How do they impact email programmes? Here’s your snappy take from our Marketer Email Tracker 2020 report.

Future Trends - The Subscription Economy

Hear from industry experts as we delve into how subscriptions could benefit your business.
Member Content

Future Trends: The Subscription Economy

The final article of this series focuses on subscriptions: an increasingly popular model to facilitate consumers in both discovering and showing their loyalty to brands. Who, among customers, does engage most with subscriptions? What do they demand from their subscriptions? What does the future...

Email in Practice: Animation and Real-Time Content

From the DMA’s Email Council, the first in a series of guides showcasing the different innovations happening within email marketing

Coronavirus: Understanding Consumers Attitudes to Data and Privacy

Data will be key to navigating a safe return to ‘normality’ from the Coronavirus, but this cannot happen at the expense of the privacy and protections consumers have a right to. Read on to find out how the insights into consumers’ attitudes to data and privacy shed light on how to speak to...