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Welcome to a new Data & Marketing Association

The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
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DMA: The Membership

A new-look DMA. A new look DMA Membership.
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DMA Insight: GDPR Is a Win-Win

Since its arrival, GDPR has helped companies deliver transparent promises and ultimately strengthen customers’ trust towards marketing and how businesses handle their data. Read on to learn more.
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Call for Responses: GDPR & SMEs

Are you a small or medium business? Would you like to share your thoughts on GDPR and how it has impacted your daily activities? Take part in our latest survey and share both your experience, and your organisation’s. We want to see how we can help, based on what you need.
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Brexit Toolkit: Standard Contractual Clauses for Data Transfers

The European Commission can decide that standard contractual clauses offer sufficient safeguards on data protection for the data to be transferred internationally. And you can download the contracts here. Read on.
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Member Content

Email Benchmarking Report 2019

The DMA's email benchmarking report on 2018’s key email metrics is here. In collaboration with dotdigital, we are proud to present our most widely-accessed research on the state of the industry.
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DMA Talent: Autism Employer Guide

The neurodiverse community is underrepresented in most industry sectors across the UK, including the data and marketing industry – the DMA wants to help change that
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DMA Comment: HMRC, VAT Policy and Digital Advertising

HMRC’s narrow interpretation of the VAT charities and their agencies should pay on digital advertising could have significant costs implications for the entire sector. Attend the meeting to discuss what comes next or and share your views.
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Thinking ahead to 2030

There are seven key factors that drive consumer spending decisions. Here will look into wellbeing, a new concept of space and technology solutions. Dig in and find what Mintel’s predictions are for the upcoming decade.
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