In conversation with the DMA Black Marketers Council: Lionel Fenton

Motivated by the racial events of 2020 in the US and UK, along with recognising the declining representation of black talent in data and marketing, the DMA, Barclays, and OLIVER convened senior industry leaders to address the issue from which emerged the Black Marketers Council. The council aims to contribute to developing more ethical, diverse, and ultimately successful organisations.

In interviews hosted by Natalie Eve Roper, Founder of Embrace, council members discussed their motivations for joining, professional and personal concerns in the DEI space, and how these factors drive their ambitions.

Our third interview features Lionel Fenton, Senior European Marketing Manager at Ford Pro, discussing the power of the Black Pound, recognising and celebrating diverse backgrounds internally and in your marketing, and how he wants to support Black talent through the council.

Apply to join the council here, to help create more ethical and diverse organisations.