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Below you'll find an archive of our previous webinars. To register for any upcoming webinars visit our events page

Pinterest: Emotion's key role in marketing effectiveness with Pinterest

Good measurement is hard to come by. The DMA's Effectiveness Databank shows that all too often marketers are failing to measure the metrics that matter. The power of creativity is increasingly being forgotten about, particularly in the performance marketing space.
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Marketreach: Discover the Power of Direct Mail

95% of direct mail is engaged with, making it the go-to channel for connecting with your audience. But why is mail such an effective medium when compared to other channels? Find out alongside Marketreach, JICMAIL, Paperplanes and Worldwide Cancer Research.
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Virtual: Legal Update - Keep Current and Compliant

How can you stay up-to-speed with legal reform and keep your marketing compliant? Find out alongside the DMA, The Department for Science, Innovation and Technology (DSIT), and other industry leaders at our Legal Update.
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Webinar: The Future of Copywriting - Empowering Creativity with AI Tools

What is artificial intelligence (AI) and how can we create better content with it? You found out alongside Tim Tucker, a digital content strategy specialist with over 25 years' experience in copywriting and editing and a DMA tutor.
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LinkedIn Live: DMA Awards 2023 - What does it take to be an Email Winner?

Are you thinking about entering the DMA Awards email category this year? If so, listen to our LinkedIn Live with the DMA Email Council for tips on how to craft your entry and Go Further.
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Marketreach: Discover the Latest Media Attention Metrics for Mail

Human exposure to advertising can no longer be assumed. And with mass-fragmentation of consumer attention across multiple devices, getting people's attention has never been more challenging. Join JICMAIL, MBAstack, Interactive Investor, Marketreach and the7stars to discover why attention metrics...
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