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Legal and Policy Update
12 Jun 2025
The ICO has also issued its first-ever guidance on Consent or Pay models. This new clarification confirms that such models are legal in the UK, providing much-needed clarity for publishers and organisations relying on digital revenue models.
It confirms that businesses can lawfully offer users the choice between:
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Consenting to data use for personalised advertising, or
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Paying for an ad-free experience.
Join Us to Understand the New Guidance
Join us for an in-depth exploration of what these new guidelines mean, chaired by Chris Combemale, Director of Policy and Public Affairs, DMA, with guest speakers including:
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Michael Bond, Group Data Protection Officer, News UK and UK/EU Data Protection Specialist, News Corp
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Jaemie Cameron, Director of Legal and Compliance, DMA
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