Legal and Policy Update

The ICO has also issued its first-ever guidance on Consent or Pay models. This new clarification confirms that such models are legal in the UK, providing much-needed clarity for publishers and organisations relying on digital revenue models.

It confirms that businesses can lawfully offer users the choice between:

1. Consenting to data use for personalised advertising, or

2. Paying for an ad-free experience.

Join Us to Understand the New Guidance

Join us for an in-depth exploration of what these new guidelines mean, chaired by Chris Combemale, Director of Policy and Public Affairs, DMA, with guest speakers including:

• Michael Bond, Group Data Protection Officer, News UK and UK/EU Data Protection Specialist, News Corp

• Jaemie Cameron, Director of Legal and Compliance, DMA