Braze: Beyond the Burger - Mastering Personalisation in Customer Engagement with Burger King UK

With expert insights from Madeleine Dodd, Senior Digital Growth Manager, Burger King UK and Karen Fox, Senior Global Strategic Account Executive, Braze, this panel discussion highlights how Burger King has evolved its personalisation strategies, moving from simple birthday campaigns to sophisticated, data-driven initiatives that enhance customer experiences both in-app and in-store.

Key Takeaways:

• The evolution of personalisation: Learn how Burger King UK has successfully transitioned from basic personalisation efforts to advanced strategies that include tailored offers and personalised content, driving significant performance improvements.
• Balancing personalisation and privacy: Understand the delicate balance between delivering personalised experiences and respecting customer privacy. Discover best practices for ensuring that personalisation adds value without crossing the line into intrusiveness that leaves a bad taste.
• Data-driven insights for future success: Explore the critical role of data collection in shaping effective personalisation initiatives. Gain insights into how to leverage customer data to create meaningful, seamless experiences that sizzle across all touchpoints, both in-app and in-store.

Don’t miss this flame-grilled opportunity to gain valuable insights from Burger King UK and Braze on how to prioritise personalisation for maximum impact and drive customer engagement in the ever-evolving MarTech landscape. It’s time to have it your way and discover how to serve up personalised experiences that keep customers coming back for more!

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