29 Mar 2021
Email marketing is part of a much bigger ecosystem and the way consumers engage with their emails reflects this. This report will provide you with a wealth of deep insights into how subscribers engage with their messages – their perceptions, preferences, and dislikes when it comes to email.
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The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.
All too often going paperless is championed by businesses wanting to move their customers on-line to reduce cost, but the benefits and effectiveness of one medium over the other is not that clear cut.
