21 May 2012
Infographic - Consumers' perspective on social media marketing via mobile
DMA's Mobile Marketing Council conducted an online survey using TolunaQuick to understand consumers' attitudes towards brand interaction on social media websites via their mobile. The results of the survey are presented in this infographic.
17 May 2012
Member ContentNational client email report 2012
Executive summary • The strategic value of email marketing increased in 2011, with over 90% of respondents rating it as strategically important or very important to their business. • Email marketing accounted for 10% or less of the marketing budget in almost half of businesses...
09 May 2012
Member ContentHow much response goes online?
Executive summary Online response is increasing Online response range: 20-83% “Personal” sectors are higher (as previous) Retail still had 20% online – and new customers! Other factors affect % response online
19 Mar 2012
Member ContentFinancial services tracking report 2012
At the DMA Financial Services Council, we recognise the value to our members in tracking consumer sentiments towards financial services providers, their products and the subsequent impact on usage of marketing communications and channels. We have been tracking perceptions since 2008. This report...
17 Feb 2012
Member ContentCoupons shine on in hard times
Consumers love coupons, but don’t take my word for it. In a TolunaQuick survey carried out in December 2011, over 50% of UK consumers said that coupons they receive through the letterbox were really useful. And, a massive 78% said they would redeem coupons more regularly if they received them in...26 Jan 2012
Member ContentResponse management report 2011
Brands looking to drive sales by encouraging prospects to request product or service information online are only managing part of the journey. To ensure the maximum number of prospects convert into sales, there are some critical steps along the way that still need to be smoothed out.