04 Nov 2014
Member ContentEmail tracking report 2014
The Email tracking report 2014 reveals that multi-screen usage is leading more consumers to switch channels when making a purchase - meaning marketers must invest in more resources to keep track
27 Oct 2014
Member ContentInserts and third-party inserts industry report H2 2013
The DMA Inserts Council monitors insert volumes across all major UK magazines, newspapers and, from 2011, third-party mailings. The report is a useful tool used by media owners, media agencies and clients to gauge trends within the inserts industry.
25 Sep 2014
Good call: why telemarketing is a potent ingredient in the marketing mix
New research by the DMA Contact Centres and Telemarketing Council has found that marketers continue to underestimate the effectiveness of telemarketing.
01 Aug 2014
12 big data myths
Big data has quickly established itself as key to enabling the next great leaps in marketing evolution. Whether it’s predicting new trends or understanding patterns of consumers’ purchasing habits, for marketers, big data promises a new era of perfectly targeted messaging for the modern,...
01 Jul 2014
Infographic - Mobile push notifications
The DMA UK surveyed 1000 UK consumers from a Toluna QuickSurveys panel to find out how consumers were responding to mobile push notifications from mobile applications of brands, what the barriers were when it came to interacting and responding back to those notifications and which notifications...
18 Jun 2014
Infographic - Mobilising print media
The DMA UK surveyed 1000 UK consumers from a Toluna QuickSurveys panel to find out how consumers were responding to offline and online communications from a brand, what their expeirences were when it came to mobile ads and applications and whether they were using augmented reality functions and...