18 Jun 2014
Infographic - Mobilising print media
The DMA UK surveyed 1000 UK consumers from a Toluna QuickSurveys panel to find out how consumers were responding to offline and online communications from a brand, what their expeirences were when it came to mobile ads and applications and whether they were using augmented reality functions and...
23 May 2014
Member ContentIs your business ready to handle a social media crisis?
Reputation, reputation, reputation – hard won and the life blood of a brand it is easily tarnished (even destroyed) during a social media crisis. Read about the results of our flash poll on the subject.
19 May 2014
Member ContentNational client email report 2014
The considered value of email marketing remained high over the course of 2013; however there has been a decline in the proportion rating it as strategically important or very important to their business.
16 Apr 2014
Infographic - Social Media Scorecard 2014
In a new poll, UK marketers have rated Facebook as the most “marketing-friendly” social platform, beating LinkedIn and Twitter into second and third places.
26 Mar 2014
Customer Acquisition Barometer 2014
Customer acquisition is the lifeblood of companies. The very essence of customer acquisition requires the free exchange of information between consumers and the businesses that aim to convert them into customers.26 Mar 2014
Infographic - Customer Acquisition Barometer 2014
The Customer Acquisition Barometer puts a spotlight on the way in which companies gain new customers in the fast-changing worlds of online and offline marketing, looking at it from the marketer’s and consumer’s perspectives and benchmarks methods companies are finding most effective.