25 Sep 2014
Good call: why telemarketing is a potent ingredient in the marketing mix
New research by the DMA Contact Centres and Telemarketing Council has found that marketers continue to underestimate the effectiveness of telemarketing.
01 Aug 2014
12 big data myths
Big data has quickly established itself as key to enabling the next great leaps in marketing evolution. Whether it’s predicting new trends or understanding patterns of consumers’ purchasing habits, for marketers, big data promises a new era of perfectly targeted messaging for the modern,...
01 Jul 2014
Infographic - Mobile push notifications
The DMA UK surveyed 1000 UK consumers from a Toluna QuickSurveys panel to find out how consumers were responding to mobile push notifications from mobile applications of brands, what the barriers were when it came to interacting and responding back to those notifications and which notifications...
18 Jun 2014
Infographic - Mobilising print media
The DMA UK surveyed 1000 UK consumers from a Toluna QuickSurveys panel to find out how consumers were responding to offline and online communications from a brand, what their expeirences were when it came to mobile ads and applications and whether they were using augmented reality functions and...
23 May 2014
Member ContentIs your business ready to handle a social media crisis?
Reputation, reputation, reputation – hard won and the life blood of a brand it is easily tarnished (even destroyed) during a social media crisis. Read about the results of our flash poll on the subject.
19 May 2014
Member ContentNational client email report 2014
The considered value of email marketing remained high over the course of 2013; however there has been a decline in the proportion rating it as strategically important or very important to their business.