23 Nov 2017
Member ContentConsumer email tracker 2017
New research shows over 80% of consumers are in a serious, long-term relationship with their original inbox. Learn how consumers interact the channel and your brand in the DMA’s latest deep dive into email marketing.
10 Nov 2017
DMA insight: GDPR - an opportunity for change
With only months to go until the deadline for compliance with the GDPR, we asked marketers for their thoughts on the legislation – how is the industry evolving? From awareness, to preparedness, to opinions of the impact of the GDPR, read below to find out about the challenges and opportunities...
20 Oct 2017
DMA insight: Customer Engagement, top travel brands
Your bags are packed, you’re ready to go. But who are you travelling with and why did you choose them? Our latest Customer engagement infographic explores the ever-changing world of travel, diving into which brands customers prefer and why.
26 Sep 2017
DMA insight: Customer Engagement, focus on travel
Value for money. Rewards. Good customer service. All keys to driving loyalty in customer engagement in the travel sector. But are those mechanics enough - or do they require more ground support to get your brand flying high? Dig in to our lastest engagement infographic to find out.
05 Sep 2017
Member ContentCustomer Engagement: Focus on travel
Which travel brands do customer prefer? What are the criteria they use to decide who to book a trip with? How do they feel about new technologies on holiday? Read the latest research to find out.
16 Aug 2017
DMA insight: what a difference a year makes
Take a second look at vital research produced over the past year, featuring essential customer engagement insights, a first look at how businesses adapt to the GDPR, and market-leading email research