09 Jan 2018
DMA insight: A GDPR year in review 2017
As May 2018 edges closer, we've rounded up our key GDPR infographic snapshots. From B2B marketers to a GDPR checklist, from data audits to the six legal bases of processing data, we've been busy keeping the industry informed on the front foot as GDPR looms.
12 Dec 2017
Member ContentCustomer Engagement: Focus on automotive
Top automotive brands, methods of car purchasing, new ways to engage and more: in our latest Customer Engagement research piece, we investigate trust in the auto sector and how auto brands can move in to pole position.
08 Dec 2017
DMA insight: A B2B perspective on the GDPR
In our latest analysis, we assess how B2B marketers are adapting to the GDPR - their unique challenges and concerns with this universal legislation
23 Nov 2017
Member ContentConsumer email tracker 2017
New research shows over 80% of consumers are in a serious, long-term relationship with their original inbox. Learn how consumers interact the channel and your brand in the DMA’s latest deep dive into email marketing.
10 Nov 2017
DMA insight: GDPR - an opportunity for change
With only months to go until the deadline for compliance with the GDPR, we asked marketers for their thoughts on the legislation – how is the industry evolving? From awareness, to preparedness, to opinions of the impact of the GDPR, read below to find out about the challenges and opportunities...
20 Oct 2017
DMA insight: Customer Engagement, top travel brands
Your bags are packed, you’re ready to go. But who are you travelling with and why did you choose them? Our latest Customer engagement infographic explores the ever-changing world of travel, diving into which brands customers prefer and why.