15 Nov 2018
UK advertising sector continues to flourish and hits a new record
UK advertising delivers 20th consecutive quarter of growth and the strongest half a year results since 2014, according to latest figures from the Advertising Association/WARC Expenditure Report.
05 Nov 2018
The renaissance of print in the digital age
10 years ago, print was part of every campaign we launched. Since then, digital channels have taken centre stage, leaving print out in the cold. But a new report from APS Group looks into print’s renaissance and its integral part in the modern marketing mix.
29 Oct 2018
How do consumers really feel about your loyalty scheme?
A new report from Forrester highlights the challenge of point-based loyalty schemes and whether these truly drive emotional loyalty.
22 Oct 2018
Are marketers choosing short-term tactics over long-term strategy?
Latest insight from the IPA and ISBA highlights that marketers may be overly focused on short-term tactics at the expense of long-term strategy, making efforts to improve marketing effectiveness significantly more challenging.![T-taf2cd1b70044-xtxa3hedggffz_thumb_5ae6d4aa83230-dma-insight---research-article-header_5ae6d4aa83176677534600_5af2cd1b6ff41[1]-326.png](/uploads/articles/T-taf2cd1b70044-xtxa3hedggffz_thumb_5ae6d4aa83230-dma-insight---research-article-header_5ae6d4aa83176677534600_5af2cd1b6ff41[1]-326.png)
02 Oct 2018
DMA insight: New channels for acquisition
What are the technologies and business models that brands can leverage when approaching an acquisition strategy? This and more in our latest insignts about new channels for acquisiton.
29 Aug 2018
DMA insight: Acquisition and the consumer mindset
How do customers find out about new products and services? How do they prefer to receive messages from new companies? Our latest insight puts you in the mindset of the customer to help your organisation attract new business the right way.