DMA insight: Brands and consumer loyalty
21 Jan 2019
Which brands are engaging consumers today, if any?
In our latest ‘Customer Engagement 2018: How to win trust and loyalty 2018’ report, in partnerships with Foresight Factory and sponsored by Pure360, we asked people to name their favourite brand. Interestingly, 33% said they didn’t have a favourite brand, but the vast majority, did pledge their loyalty.
Keep reading to learn more about:
- Who has been the most mentioned brand
- Amazon’s winning malleability
- Who will rule the market in two years’ time