Filter By

Show All

Connect to


DMA insight: Brands and consumer loyalty


Which brands are engaging consumers today, if any?

In our latest ‘Customer Engagement 2018: How to win trust and loyalty 2018’ report, in partnerships with Foresight Factory and sponsored by Pure360, we asked people to name their favourite brand. Interestingly, 33% said they didn’t have a favourite brand, but the vast majority, did pledge their loyalty.

Keep reading to learn more about:

  • Who has been the most mentioned brand
  • Amazon’s winning malleability
  • Who will rule the market in two years’ time

Hear more from the DMA

Please login to comment.


Related Articles

With today's media landscape more fragmented than ever, consumers tap into all elements of it all the time. Dylan Moss discusses how advertisers need to embrace the fact that very few media channels work in isolation these days.

Matrix-there is no spoon.jpg

This article looks at the merits and shortfalls of using Voice of the Customer data. Why you should also consider using Voice of Process and Voice of Employee to help improve the Customer journey.

VoC image.jpeg

Personal and social skills are a must-have for entry-level marketers willing to start a career in the data and marketing industry. At DMA Talent, we want to attract a new generation by showing the available opportunities and how fresh and passionate thinkers should get ready to jump into our world.


The rules for accepting payments in Europe are changing. The deadline for implementation is fast approaching but the guidance to date, especially for certain sectors and use cases, has been a bit vague. So, what does this mean for your contact centre?

Colourful headset with microphone