DMA insight: Brands and consumer loyalty

Which brands are engaging consumers today, if any?

In our latest ‘Customer Engagement 2018: How to win trust and loyalty 2018’ report, in partnerships with Foresight Factory and sponsored by Pure360, we asked people to name their favourite brand. Interestingly, 33% said they didn’t have a favourite brand, but the vast majority, did pledge their loyalty.

Keep reading to learn more about:

• Who has been the most mentioned brand
• Amazon’s winning malleability
• Who will rule the market in two years’ time