DMA Insights: Brands and consumer loyalty | DMA

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DMA insight: Brands and consumer loyalty


Which brands are engaging consumers today, if any?

In our latest ‘Customer Engagement 2018: How to win trust and loyalty 2018’ report, in partnerships with Foresight Factory and sponsored by Pure360, we asked people to name their favourite brand. Interestingly, 33% said they didn’t have a favourite brand, but the vast majority, did pledge their loyalty.

Keep reading to learn more about:

  • Who has been the most mentioned brand
  • Amazon’s winning malleability
  • Who will rule the market in two years’ time

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