DMA insight: Brands and consumer loyalty

21 Jan 2019

Which brands are engaging consumers today, if any?

In our latest ‘Customer Engagement 2018: How to win trust and loyalty 2018’ report, in partnerships with Foresight Factory and sponsored by Pure360, we asked people to name their favourite brand. Interestingly, 33% said they didn’t have a favourite brand, but the vast majority, did pledge their loyalty.

Keep reading to learn more about:

Who has been the most mentioned brand
Amazon’s winning malleability
Who will rule the market in two years’ time

Hear more from the DMA

Please login to comment.

Comments

How to use the checkout experience to build loyalty and reduce abandoned baskets

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

Nailing Black Friday Personalisation: Innovative Campaign Strategies

As Black Friday approaches, marketers face pressure to captivate customers. The '23 season showed how brands use real-time data, AI, and dynamic content to tailor their messaging and boost engagement. Learn from them to shape your strategy.

Telemarketing - obsolete tactic or powerful strategic tool?

Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.

What are you trying to prove? The value of a proof of concept

A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.

Filter By

Connect to

Are you looking for a...

Choose a business type

Choose a business type

Choose a business type

and/or enter a company name, postcode or keyword

DMA insight: Brands and consumer loyalty

Comments

Related Articles

How to use the checkout experience to build loyalty and reduce abandoned baskets

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

Nailing Black Friday Personalisation: Innovative Campaign Strategies

Telemarketing - obsolete tactic or powerful strategic tool?

What are you trying to prove? The value of a proof of concept