01 Apr 2020
Investigating Email: So, How Do Hotmail Users Actually Behave?
Email marketers have long been interested in whether the characteristics of their address owners might vary depending on their inbox provider. Read on as the DMA’s Email Council decide if this rings true.
30 Mar 2020
Coronavirus: Planning Your Next Move
The coronavirus outbreak is having a huge impact on people’s lives, families and communities. Organisations are facing significant challenges as they are asked to rapidly change the way they work and make decisions. Read on to learn how to plan your next move.
26 Mar 2020
Member ContentMarketer Email Tracker 2020
Once again marketers reminded us of the multi-faceted role that email plays in the communication between brands and consumers across all stages of the customer lifecycle. Email is not only a transactional channel, but one that can be used to inform and build long-lasting relationships.
23 Mar 2020
Investigating Email: So, What Does a Gmail User Actually Look Like?
Email marketers have long been interested in whether the characteristics of their address owners might vary depending on their inbox provider. Read on as the DMA’s Email Council decide if this rings true.
12 Mar 2020
Understanding Podcasts: An Interview with The Cycling Podcast II
Podcasts are surging. They offer relevance and act as a trusted source of ads – according to consumers. To grow your understanding of the growth opportunities and podcast best practice dig into this second part of a two-part chat with the founders of the trailblazing ‘The Cycling Podcast’.
05 Mar 2020
Member ContentFuture Trends: Paid-for Loyalty
After the analysis of brands’ voice strategy and personalisation through new technologies and strategies, the Future Trends series will explore the paid-for loyalty world.