26 Oct 2020
Investigating Email: Getting Returns On Email
Marketers’ estimate of the returns for every £1 spent on email remained strong in 2020, but what do the most successful programmes look like and the organisations that are running them? Read on to find more about how and which businesses are getting the best return on their emails.
26 Oct 2020
Email ROI: Looking After the Little Guy
Commenting on the latest analysis from the DMA on email return on investment, the DMA Email Council’s Guy Hanson shares his advice to those not seeing the returns they might expect.
22 Sep 2020
Coronavirus: September 2020 - The Impacts on Business
The DMA’s survey into the impact of the Coronavirus, now in its sixth phase, reveals concerns about cashflows and jobs remain, leading the DMA’s CEO to call for further support to help protect people’s health and livelihoods. Read on to find out how the latest government restrictions may...
22 Sep 2020
Industry Diversity 2020: A More Diverse and Inclusive Future
To achieve real diversity in the workplace, organisations must dig deeper than simple metrics. What actions can you take? Find out what the DMA is doing to make create a more diverse and inclusive future a reality for our industry.
22 Sep 2020
Industry Diversity: Gender and Sexuality
What does ‘diversity’ really mean? In this article, we explore gender and sexuality to have a clear picture of what the data and marketing industry looks like today. Read on to find out.
22 Sep 2020
Data & Marketing Industry Diversity
For the data and marketing industry to become truly diverse and inclusive of the customers it serves, it must first look at itself. This dedicated article series does just that and showcases how the DMA is here to help.