02 Sep 2020
DMA Insight: The Creative Opportunity
Creativity isn’t a static concept, so it can be tricky to pin down. During the last decade, most of UK customers have felt the need to be more creative, giving brands an opportunity to engage with them in new ways. Read on to find out what creativity looks like to consumers.
07 Aug 2020
Coronavirus: July 2020 - The Impacts on Business
The fifth phase of the DMA’s survey into the impact of the Coronavirus reveals first signs of recovery, but with heightened concerns about job retention. Read on to find out the latest views from the data and marketing industry amid the pandemic.
04 Aug 2020
Coronavirus: Do Consumers Need to be 'Present'?
Consumers are more comfortable than ever making purchases online. The flip side of this coin is that brands now need to engage with them in different and new ways. Read on to find out more about this great opportunity for businesses to refocus and reinvent.
24 Jul 2020
Email Deliverability - Is 98.5% Good Enough?
The DMA’s Email Council review if the stats on ‘what good looks like’ for UK senders when it comes to delivery, open and click rates from our Email Benchmarking Report is really good enough.
23 Jul 2020
Coronavirus: A Record Decline in UK Marketing Budgets
One of the impacts of the Coronavirus has been to cut marketing budgets to their lowest levels in twenty years, according to the latest IPA Bellwether Report for Q2 2020. Read on to find out which areas have been worst hit and what the future might have in store.
22 Jul 2020
Coronavirus: The Post-pandemic Consumer
Many countries are now moving to a post-lockdown phase. What kind of customers should we expect to meet? What are their expectations for the future? How have their needs been altered by the experience of the pandemic? Read on to find out.