17 Feb 2014
DMA warns losing consumer trust is âbiggest riskâ for marketing mail and telemarketing businesses
The DMA has warned companies using marketing mail and telemarketing that losing consumer trust is the number one business risk of using data unscreened against ‘do not contact’ lists, such as the Mailing and Telephone Preference Services – even ahead of the threat of regulatory...05 Feb 2014
Guardian News & Media director named as new DMA chair
Julia Porter, Guardian News & Media’s director of consumer revenues, has been named as the new chair of the Direct Marketing Association (DMA). Porter succeeds Scott Logie, partner at the Mothership Group and MD of Red Wigwam, who took up the chair in January 2011. Shaun Bailey, chief executive...04 Feb 2014
Email marketers optimistic about 2014 budgets as ROI hits 2,500%
More than half of UK client-side email marketers anticipate increasing their 2014 email expenditure after ROI for the channel reached 2,500% in 2013, new research published by the Direct Marketing Association (DMA) has revealed.04 Dec 2013
WDMP claims Grand Prix at 2013 DMA Awards
WDMP’s campaign for Monarch Airlines clinched the Grand Prix at the 2013 DMA Awards, held at the City of London’s Old Billingsgate.29 Nov 2013
New industry lead generation research to highlight best and worst customer acquisition practices
The Direct Marketing Association (DMA) is to launch a three-month research project into lead generation to provide the marketing industry’s first ever benchmark of customer acquisition practices.28 Nov 2013