WDMP claims Grand Prix at 2013 DMA Awards

WDMP’s campaign for the airline beat entries from agency- and client-side direct marketers to grab the biggest prize in the industry’s leading awards ceremony.

Last year's Grand Prix winner, OgilvyOne London claimed the highest number of awards, with three Golds, eight Silver and seven Bronze awards in the DMA’s 37 categories. Other big winners on the night include Creator, Lida and Ogilvy & Mather who each won four Golds, Havas EHS who won three Golds and Arthur London, M&C Saatchi, MRM Meteorite and Publicis Chemistry who each claimed two Golds.

Monarch Airlines commissioned WDMP to help them build their reputation and revenue in the competitive ski market. Its augmented reality (AR) campaign helped Monarch Airlines punch above its weight by creating engagement and stand-out with opinion-setting adventure skiers. Monarch Airlines customers received a kit that broke down the barriers between online and offline. The experience delivered over £2.2 million in sales.

Congratulating on the Grand Prix winner Mark Runacus, chair of the DMA Awards committee and director of loyalty & relationship management for Karmarama, said:

“The Grand Prix was very hotly contested, so I congratulate WDMP for showing how a genuinely insight-driven, multi-channel approach – without a huge budget - can deliver impressive ROI.

“For two years running the number of entries to the DMAs has increased and this year we saw a much broader range of entries than before. The Awards are clearly a bellwether for our industry, so we should continue to be optimistic for the future of our businesses.”

Acclaimed British playwright, director and screen writer, Stephen Poliakoff, served as the chair of the 2013 DMA Awards panel of judges. Commenting on this year’s Awards, Poliakoff said:

“Many of the entries in this year’s DMA Awards exemplify how deftly marketers are using short story telling to engage with their audiences. For me, the entries that stood out from the crowd were the ones that had the irresistible combination of strong narrative, clever copywriting and arresting images.

“Britain’s creative industries are thriving and are the envy of the world. Our writers, artists and musicians are acclaimed not only for the artistic contribution they make to society, but also for the contribution they make to the economy. Your industry is no exception and must be recognised and celebrated. Winning a DMA Award is fantastic achievement. Those that walk home with a trophy should be satisfied that they do so because of the real difference they have made.”

Sponsored by TNT Post and Callcredit Information Group, the DMA Awards is the most prestigious awards programme to recognise and celebrate the best and brightest talents working in today’s direct marketing industry. The DMAs provides winners with the platform to showcase their work and enjoy the acclaim of their peers. Entries were judged by 200 senior professionals with judging teams comprising copywriters, art directors, data planners, media buyers, planners, clients and sector specialists. Each campaign was judged individually and then by group discussion on three key criteria: strategy, creativity and results.

To view the full list of winners at the 2013 DMA Awards, please visit:www.dmaawards.org.uk

For more information contact the DMA's press office:

Contact

Ed Owen, Head of PR
Tel. 020 7291 3324
Email ed.owen@dma.org.uk