22 Oct 2013
âDirect is shifting from response to engagement and replacing traditional brand-building campaignsâ, 2013 DMA Awards shortlist reveals
The publication of the 2013 DMA Awards finalists shortlist today [22 October] highlights the emerging trend for direct marketers to focus on engagement rather than response, which in turn is replacing more traditional brand-building activity, according to the chair of the DMA Awards committee.22 Oct 2013
UKâs digital economy under threat unless next EU Data Protection Regulation vote is business-friendly, says DMA
The latest vote [Monday 21 October] by the European Parliament's LIBE Committee on amendments to the draft EU Data Protection Regulation would make things “worse, not better” for the UK’s digital economy, according to the Direct Marketing Association (DMA).21 Oct 2013
"Email marketers must focus efforts on content, not devicesâ, new report highlights
Email marketers must invest their resources in producing relevant content rather than become fixated on new devices and advances in email technology, if they are to maintain consumer interest in the medium, new research published by the Direct Marketing Association (DMA) reveals.28 Jan 2013
Data Privacy Day 2014 brings fresh challenges for marketers
Today is Data Privacy Day (28 January 2014) and, as reported in The Drum, 56% of people are worried about the internet eroding their personal privacy.17 Jul 2001
Brands told what counts as consent as DMA clarifies ICOâs âconfusingâ guidance on marketing rules
Brands left unclear about how the Information Commissioner’s Office (ICO) interprets rules concerning obtaining consumer consent for marketing have been issued with new guidelines by the DMA.17 Jul 2001