Marketing Compliance Support | DMA

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Marketing Compliance Support


As a member of the DMA you are part of the UK’s leading trade association for today’s progressive data driven marketers. With The DMA code at the heart of everything we do, we set the standard of conduct for the industry.

You can access formal compliance training through DMA courses and qualifications, which are accredited by our institute, (The IDM). In addition, you will have access to a programme of events, best practice guides, and Toolkits.

However, the legislative framework for marketers can be complex to interpret, so we provide members with a Legal Helpdesk for one-to-one advice specific to you.

The legal helpdesk

DMA Members can save time and money with access to our legal advice. Our inhouse Legal and Compliance team can help you tackle data and marketing concerns affecting your business. In addition, as part of our Legal Helpdesk partnership with Lee & Thompson, members can receive expert legal guidance.

This includes:

Unlimited, indemnified advice

  • General Data Protection Regulation (GDPR) legislation
  • The Data Protection Act 2018
  • PECR
  • Data capture methods and statements
  • Email/SMS marketing
  • Direct mail – postal rules
  • Promotional mechanics and T&Cs
  • Telemarketing

Our legal experts also offer:

The DMA’s legal experts alongside those from Lee & Thompson offer help with:

  • Betting and Gaming regulations
  • Comparative Advertising
  • Contracts
  • E-commerce issues
  • Intellectual Property (trademarks and copyright etc)
  • Music Clearance
  • Prize Competitions and Sales Promotion
  • Product Liability
  • Terms & Conditions
  • Trading Standards

If you are interested in Membership with the DMA please contact us

Complete the enquiry form

Or contact us on


Phone: 020 7291 3337

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