Great British Creativity
It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.
03 Nov 2015
Copywriting Club - North
The north and everything in it includes a whole bunch of talented writers and creative thinkers making waves up the M1 from the Watford Gap. Introducing Copywriting Club – North.
05 Oct 2015
Writing tips for copywriters that donât involve copywriting manuals
How can Brian Eno, Maurice Sendak, Christina Lamb, William Goldman and Henry Watson Fowler can improve your copywriting?
15 Sep 2015
Brands, selling and storytelling
The way brands talk to consumers has changed. In a big way. Today’s smart brands are world creators, moment makers and relationship builders. They pick their consumers up and take them on shared journeys, out into the wide yonder.
17 Aug 2015
Bernbach's letter to Grey
On May 15 1947, Bill Bernbach wrote a letter to his employer, Grey. He clearly didn't get the response he wanted and went on to co-found his own agency DDB two years later. Grey's loss was advertising's gain as he changed the face of the industry.
04 Aug 2015
Copywriting matters
Everyone agrees, copywriting matters. So if copywriting matters then copywriters must matter. After all, this is the case in every advertising medium known to marketing man
18 Jun 2015
Dominic Mills - We need a copywriting annual
MediaTel columnist and former Campaign editor and Dominic Mills thinks copywriters have less to moan about than they might think they do.
18 Jun 2015
Patrick Collister: Why copywriting matters
Google's head of design, Patrick Collister, introduces the copywriting panel, and takes us through examples of brilliant copy. More importantly, he explains why copywriting matters.
02 Jun 2015
Microcopy: brands that do it right
A magnifying glass on the best microcopy. It's not all innocent.
21 May 2015
How to sell a kitchen 10 years before it exists
Design students were asked to create a 2025 concept kitchen for IKEA. The Future writers' lab was asked to advertise them.