Great British Creativity
It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.
15 May 2015
Aliens, the Sims and the DMAâs Future writersâ labs
A creative response to my experience at the DMA Future writers' labs.
15 May 2015
"When I started in advertising, there were only five channels"
The DMA's Future writers' labs pilot classes are underway. One thing's already clear: a copywriter's job is not like it used to be.
30 Apr 2015
DMA Future Writers' Labs - who's in the beta class?
To get to know the writers in the beta class of the DMA Future Writers’ Lab, Writer in Residence, Debi Bester, gave them a challenge.
15 Jan 2015
Then & now: Patrick Collister
On the launch night of the DMA’s Campaign for great British copywriting Google’s head of design Patrick Collister introduced an evening of lively debate following the screening of Madmen vs Mavens.
18 Dec 2014
The trouble with copywriting today: Michael Everett
The Campaign for great British copywriting: Michael Everett, creative partner at Anatomised, shares his strong views on copywriting today (cr*p) and offers sage advice on how to write the perfect ad.
17 Dec 2014
What the marketing trade press says: Maxine Marshall
The Campaign for great British copywriting: Maxine Marshall, editor of B2B Marketing, believes that copywriters today are struggling to maintain standards as they try to meet the ever-growing demand for content from clients.
05 Dec 2014
'Where has all the copywriting talent gone?' asks Chris Arnold, Creative Director, Creative Orchestra
The Campaign for great British copywriting: Chris Arnold, creative director at Creative Orchestra, explains why advertising and marketing are losing young talent to other more dynamic industries and how this is having a detrimental effect on the standard of copywriting today.
07 Nov 2014
Industry view: Mark Runacus
A short interview with Mark Runacus, chair of the DMA Awards committee and director of loyalty & relationship marketing at Karmarama. Mark discusses whether clients hiding behind compliance is part of the reason copywriting is not the craft it used to be.
23 Oct 2014
Madmen v Mavens
Two generations of copywriters. Two tables. One topic of conversation, hosted by DMA Writer-in-Residence Debi Bester, in a fly-on-the-wall documentary: what’s the state of copywriting in Britain today? Watch the video to see what they had to say and then take the census to have yours.