Patrick Collister: Why copywriting matters | DMA
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Google's head of design, Patrick Collister, introduces the copywriting panel, and takes us through examples of brilliant copy. More importantly, he explains why copywriting matters.

Also, listen out for a very good joke about copywriters and designers changing lightbulbs.

Then watch Mark Runacus take you through the DMA's copywriting census results https://www.youtube.com/watch?v=y-KnK84IA8c

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