Great British Creativity
It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.
20 Apr 2016
Bill Bernbach - in interview
"The real basis for persuasion is to understand what motivates a man" - the great Bill Bernbach in interview with the American Association of Advertising Agencies (AAAA) president John Crichton in 1977
30 Mar 2016
Have you dared?
One year and 70 copywriters later, it's hard to believe that the fourth Future Writer's Lab has come to a close. Have you done it yet? Debi Bester, course lead and DMA Writer-in-Residence, surely kept to her promise from day one - this is not a 'how' course, it's a 'do'...
29 Mar 2016
Cruyff the creator
One of the last true originals, Johan Cruyff died last week aged 68 in Barcelona. Rebellious, stylish and unique, the way Cruyff approached his craft carries lessons for anyone with a creative bone in their body.
16 Mar 2016
Is copywriting an art or a science?
Another Tuesday evening, another Future Writers’ Lab complete. This time, Debi invited her guest Rupert Tebb, a behavioural scientist, to join her in an evening of inspiration, experiments and hands-on activities around the theme, 'Art v science'.
10 Mar 2016
A copywriter's bookshelf
What sits on the shelf of the discerning copywriter? I’ve got no idea, but here’s what’s on mine.
03 Mar 2016
Lab v4 starts with a blank page
The first Future Writers' Lab of 2016 kicked off last night at DMA House and with 20 people in attendance - it's the largest class yet. In her inimitably direct style, Debi Bester, DMA Writer-in-Residence and course leader, opened by upending the assumptions most had walked in with. This...
23 Feb 2016
The rest is noise
Copywriters battle to stay creative, weaving stories into their work and bringing life to beige pages. But as Ogilvy says, words matter most when they sell, so how to find a balance between the elegiac and the effective?
16 Feb 2016
What brands can learn from the death of our newspapers
It should come as no surprise that Britain’s once proud and strong newspapers have been slowly dying, supposedly because they can’t keep up with the internet. But some are at least going down with a little more dignity than others.
21 Jan 2016
DMA copywriting clubs
Spreading the gospel of great British word wizardry