DMA - Data & Marketing Association

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Customer Engagement 2020

During Customer Engagement 2020, you'll unpick the theory and dive into the makings of successful and long-lasting customer engagement alongside REaD Group, Bloom & Wild, Paperchase, Collinson, dotdigital, Karmarama, TLC Marketing, Foresight Factory and more.
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Bots: Do You Know Why They're Important?

Being able to tell the difference between good and bad bots is vitally important for anyone working in digital marketing, especially those running PPC Campaigns or paying for ads on social media platforms. This is a guest post by Stewart Boutcher, CTO & Data Lead for Beaconsoft Ltd, and Member...
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Coronavirus: Rishi Sunak Outlines Further Help for Business

The Chancellor is responding to worries that the end of the furlough scheme will cause huge unemployment.
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VAT and Charity Digital Advertising - Update From HMRC

Following recent representation by the Charity Tax Group (CTG), HMRC has announced an update to its policy on the VAT treatment of online charity advertising
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Chancellor Outlines 'Mini-Budget'

As part of the Government's strategy out of Coronavirus, Rishi Sunak outlined a number of policies in the so-called 'mini-budget'.
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Coronavirus: April 2020 - Business Impacts Barometer

The DMA’s second monthly barometer on our industry’s attitudes towards the coronavirus challenge uncovers how businesses continue to respond to the lockdown. Read on for a data-driven visualisation of the mood amongst the UK data and marketing industry in April.
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Coronavirus: April 2020 - The Impacts on Business

The second phase of the DMA’s survey into the impact of the Coronavirus reveals the key concerns, challenges and business needs, as well as what we’re doing to help support the industry.
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Coronavirus: Advice and Help

The DMA has gathered information from the UK Government and partners to help with the running of your business throughout the ongoing COVID-19 situation. This page will update as more resources and advice become available.
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Coronavirus: March 2020 - The Impacts on Business

Find out the key concerns, challenges and business needs from the first phase of the DMA’s Coronavirus survey, as well as what we’re doing to help support the industry.
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