DMA - Data & Marketing Association

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Former Disney Executive Hired To Chair The DMA

We are delighted to announce the appointment of marketing pioneer and our current board member Tony Miller, as our new Non-Executive Chair of the DMA Board, which came into effect on 1st July.
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Lead Forensics: Why Insight-Driven Marketers are the Engine of Growth

Listen to our webinar to hear from Lead Forensics, Peak Indicators, Radisson Hotel Group and Kingpin Communications and learn why marketers need to adopt growth as their key directive and get a handle on the complexity of marketing data.
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DMA announces appointment of new Chair, Deputy and Board members

MBA’s Stephen Maher, takes over as new Chair, and VerveIQ’s Pipa Unsworth as Deputy Chair of the DMA Board
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"We need to help marketers become more 'MarTech' literate"

Pipa Unsworth, founder and MD of VerveIQ, joins the Board of the DMA to help develop the industry for future innovation and growth
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Future of customer engagement - Roundtable

From immersive technology to engineered empathy, the DMA brought together 15 senior marketing professionals to share their views in our future of customer engagement roundtable session
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Partnerships, People & Proprietary Technology: The 3Ps of the Future Brand Building Value Chain

This week I spoke at the DMA's “Brand Building Value Chain” event. As outgoing Chair of the Agencies Council, I focused on how agencies can remain relevant as the established value chain disintegrates around them. Here’s what I covered.
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Finding brand you

Pipa Unsworth, chair of the DMA's agencies council, spoke to some young agency and brand members about the importance of finding Brand You.
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