11 Apr 2023
JICMAIL presenting at Adwanted's The Future of Brands
Join JICMAIL at Adwanted's The Future of Brands, where we are part of The Great Measurement Debate. During our panel session, we will examine what good looks like and what's missing in current media measurement.
05 Apr 2023
JICMAIL WEBINAR: The role of mail in the FCA's Consumer Duty shake up
Join our webinar to hear from Ian Gibbs, Director of Data Leadership and Learning, JICMAIL, along with a guest expert, and learn more about the place mail plays in delivering good customer outcomes.
03 Apr 2023
DM effectiveness continues to grow
Direct mail experienced something of a renaissance during the Covid years – lockdown prompted a wide scale love affair with the letterbox. People enjoyed receiving mail, it provided a welcome break from the mundanity of being at home ALL THE TIME! It's no wonder therefore, that the...
31 Mar 2023
Webinar: Supercharge Your DMA Awards Entries with JICMAIL
The DMA Awards are the most rewardingly hard to win in the business. So, how can you go further and grab the glory? Find out alongside JICMAIL, Armadillo and The Creative Consultancy, and Whistl.
15 Mar 2023
Launching the JICMAIL Response Rate Tracker
JICMAIL has published the first wave of its new Response Rate Tracker, adding a powerful data-set to JICMAIL's suite of tools. This pilot study provides response benchmark data for any organisation pitching, planning or evaluating a mail campaign.
20 Feb 2023
WEBINAR: JICMAIL Q4 2022: Launching the new Response Rate Tracker
Join JICMAIL for a special quarterly webinar, for the presentation of our Q4 2022 key mail metrics, covering the effectiveness of the mail channel in the Christmas trading season and releasing the results from our new Response Rate Tracker.06 Jan 2023
JICMAIL shortlisted in the prestigious Mediatel Media Research Awards 2023 for Media Owner/Trade Body of the Year
JICMAIL is thrilled to announce it has been shortlisted in the Mediatel Media Research Awards 2023 for Media Owner/Trade Body of the Year. These are highly respected awards for leading media research practitioners across the industry.
01 Dec 2022
Q3 2022 results: With 250,000 mail items now measured JICMAIL reveals significant increases in mail engagement and effectiveness as the cost of living crisis deepens
Q3 2022 results: JICMAIL reveals that there has been a significant increase in the amount of mail UK consumers are reading and looking at and putting on display in the home. This has been accompanied by an increase in mail effectiveness across seven of the twelve commercial effectiveness metrics...
17 Nov 2022
JICMAIL Measurement Matters Conference: All recordings now available
Following our hugely successful JICMAIL Measurement Matters Conference, we have now made available the recordings from each session.