Launching the JICMAIL Response Rate Tracker

JICMAIL has published the first wave of its new Response Rate Tracker, adding a powerful new data-set to JICMAIL's suite of mail measurement tools. This pilot study is designed to provide response benchmark data for any business or organisation pitching, planning or evaluating a mail campaign.

The results have enabled JICMAIL to assess how responsive consumers are to acquisition vs retention based marketing strategies with mail. Response data derived from over one thousand campaigns has revealed an average warm mailing response rate benchmark of 10.9% and a cold mailing benchmark of 1%.

The Response Rate Tracker uses the results of 1,017 anonymised mail campaigns provided by six key industry players: Join The Dots, Epsilon Abacus, Ginger Black Analytics, Sagacity, The Letterbox Consultancy and DBS Data.

JICMAIL would like to hear from any organisation wishing to contribute data for the next phase of release in late 2023. If you would like to submit your organisation’s response data to this powerful new dataset please get in touch

For more information and to download the Response Rate Tracker, click here.