JICMAIL presenting at Adwanted's The Future of Brands

Join JICMAIL at Adwanted's The Future of Brands, where we are part of The Great Measurement Debate. During our panel session, we will examine what good looks like and what's missing in current media measurement. With better measurement comes better marketing effectiveness but in today’s complex world we know that systematic full effect measurement over near and medium term is not easy.

Fit-for-purpose measurement frameworks that account for full exposure measurement across online and offline channels would appear to be an essential capability, but evidence suggests that over 40% of metrics used to measure campaign effectiveness are vanity metrics.

How should marketeers develop their measurement approach to continuously improve performance in this era of data overload and rising uncertainty?

How can they and their agencies practically close the gaps in best practice measurement?

What are the critical steps for 2023?

We'll be discussing all of these aspects and more in our panel session.

Please use code: SPONSOR_JICMAIL30 - for a 30% discount off the main registration fee

Date: 25th April 2023

Venue: Convene, 22 Bishopsgate, London

Register here