23 Apr 2024
JICMAIL scales up its Response Rate Tracker for 2024
Response Rate Tracker 2024 - now available in JICMAIL Discovery JICMAIL has published the Response Rate Tracker 2024, providing response benchmark data for any business or organisation pitching, planning or evaluating a mail campaign.
22 Mar 2024
NEWS: Q4 2023 Results: 40% of website visits prompted by mail converted into online purchases
The latest quarterly results reveal that 6.5% of mail (including Direct Mail, Business Mail, Partially Addressed Mail and Door Drops) prompted a purchase in the crucial Christmas trading period. Half of these purchases were transacted online.
14 Mar 2024
JICMAIL: How to get your award-worthy mail campaigns recognised
In a challenging year for consumers and marketers, it was those who created their direct mail campaigns with data, creativity, and technology that found the most success.
20 Feb 2024
JICMAIL WEBINAR: Q4 2023 Results: Test & Learn on the Path to Digital Conversion
JICMAIL's Q4 2023 results reveal that mail prompts an impressive 40% conversion rate between website visits and online purchases. Join JICMAIL plus special guests for an overview of the powerful mail campaign measurement tools available to mail practitioners from buy side and sell side alike.
22 Jan 2024
Explainer Videos for JICMAIL Discovery 3.0
To help subscribers get the most from the new improved version of JICMAIL Discovery 3.0, we've created short explainer videos for each separate data tab.
05 Dec 2023
NEWS: Q3 2023 Results - Mail's effectiveness at the sharp end of the multichannel purchase journey increases in Q3 2023
The latest quarterly results reveal that 6% of mail (including Direct Mail, Business Mail, Partially Addressed Mail and Door Drops) prompted a purchase in Q3 2023, up from 5% a year ago. For the first time, JICMAIL can report that half of these purchases were made online while just over a third...
05 Dec 2023
Q3 2023 Webinar: A first look at our new metrics plus how to build the case for mail
Join JICMAIL for a run through the latest Q3 data results and an in-depth look at these new variables. In addition, we'll be showcasing how you can create the case for mail in just 20 minutes using Discovery 3.0.
05 Dec 2023
JICMAIL Discovery 3.0 is now live!
JICMAIL has released a new improved version of JICMAIL Discovery. In partnership with DataTile, Discovery 3.0 offers users greater flexibility and advanced functionality to harness JICMAIL data in pitching, planning and measuring mail campaigns.
01 Nov 2023
Marketreach: Discover the Power of Direct Mail
95% of direct mail is engaged with, making it the go-to channel for connecting with your audience. But why is mail such an effective medium when compared to other channels? Find out alongside Marketreach, JICMAIL, Paperplanes and Worldwide Cancer Research.