11 Feb 2020
DMA Comment: The ICO Direct Marketing Code of Practice - The Big Issues
DMA Director of Policy and Compliance, John Mitchison, takes a close look at the ICO’s draft for a Direct Marketing Code of Practice. Read through his key challenges, and get your feedback over to us by February 14.
30 Jan 2020
Data Best Practice: Keeping Your Data Clean
From the DMA’s Customer Data Council, the second in a series of articles looking at key facets of good data practice in marketing..png)
23 Jan 2020
Email Council: Data Hygiene
We asked the DMA Email Council to discuss this statement “marketing teams have objectives and KPIs around volume. This goes against what we know about data quality and effectiveness.” We wanted to know if it was true and if so, what we could do to change it.
21 Jan 2020
To align or not align? That is the question.
This week, the Chancellor has said there will be 'no alignment' with EU rules after Brexit. The business community has reacted strongly against this news. So what are the merits of alignment with the EU? (a long-read)
20 Jan 2020
Regulation Hub Update - January 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
13 Jan 2020
The smart approach to personal data regulations - the data game is like the dating game
The new regulations can help restore trust among a suspicious public when it comes to organisations and the use of their personal data. MyLife Digital’s co-founder J Cromack explains how.
13 Jan 2020
DMA Comment: The ICO's Direct Marketing Code of Practice
The ICO has published a draft of the direct marketing code of practice and invited comments from professionals across the industry. The DMA's Director of Policy and Compliance, John Mitchison, takes a closer look.
12 Dec 2019
Regulation Hub Update - December 2019
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
29 Nov 2019
Data Best Practice: The Power of the Privacy Notice
From the DMA’s Customer Data Council, the first in a series of articles looking at key facets of good data practice in marketing. In this opener we take a look at the power of the privacy notice, and how a well-written, well-crafted notice can boost your brand in the eyes of your consumer.