14 Apr 2021
Consumer Email Tracker: Deep-Dive Insights from the Email Council
The Consumer Email Tracker is highly valuable when it comes to helping marketers walk a mile in their subscribers’ shoes, providing an effective mirror for changing subscriber behaviours, especially when broader drivers are at play. The recently launched 2021 edition (sponsored by Validity) is...22 Mar 2021
Investigating E-receipts - The Opportunities for Brands
E-receipts have become the most popular method to acquire new customers as well as keeping them loyal. However, there are often potential slips under marketers’ radar. Read on to find out what e-receipts can offer.
22 Mar 2021
Investigating E-receipts - What's in It for Customers and Brands
Why do consumers like e-receipts? How can they benefit businesses too? What barriers should organisations be aware of and how can they overcome them? Experts from the DMA Email Council’s Research Hub answer all these questions and more.
19 Mar 2021
Marketers' Questions on Cookie Law Answered
Cookies allow you to generate site analytics and personalise web-pages. But EU Cookie Law threatens to disrupt how they can be used. We gave a panel of marketers the chance to quiz John Mitchison on exactly what changes they need to make to comply.
Steve Sullivan
Channel Doctors
Founder - Channel Doctors & Vice Chair of DMA's Contact Centre Council
16 Mar 2021
Who's 46% contemptible, 45% inept, 9% clueless? The ICO's fined felons, that's who
The ICO has fined almost as many rogue marketers in the past 10 weeks as all last year. So, what are these firms doing wrong? They're not being caught in the complexities of the GDPR & 2018 DPA. No, they're breaking the near 20 year old PECR rules.
26 Feb 2021
DMA Email Council: Understanding Email Tracking Pixels
The DMA Email Council responds to the BBC article on Spy Pixels in Email.
15 Jan 2021
DMA Email Council: Advice to Further a Career in Email Marketing
Advice from the DMA’s Email Council on how to advance your career in email marketing, featuring insights from Royal Society for the Protection of Birds (RSPB), Nadworks, Validity Inc., Pure360 and Focus Marketing.
22 Dec 2020
ICO Publishes New Data Sharing Code of Practice
Today the ICO has released a new version of the data-sharing code of practice, originally issued in 2011.
18 Dec 2020
DMA Customer Data Council: Responding to the ICO'S Experian Enforcement Notice
Hear from the Customer Data Council’s Thought Leadership and Best Practice Hub about the wider implications of the ICO’s enforcement notice against Experian and what steps you can take next.