05 Jul 2018
Connecting the dots: customer first, data first
Talking to Business Reporter, Jed Mole from Acxiom discusses how businesses can build a true picture of the consumer, lawfully and ethically
29 Jun 2018
Email Marketing Industry Census: Hot topics and challenges
Marketing automation and personalisation still keep marketers up at night but there are new bed bugs ready to bite.
13 Jun 2018
After the GDPR Apocalypse: Poor Deliverability Made it Even Worse!
Following on from the launch of the DMA Email Council Best Practice guide, Guy Hanson, Return Path, delves deeper into the GDPR post-apocalyptic environment and email marketing.
06 Jun 2018
Apple iOS 12 update is a direct attack at Facebook - but why?
Apple jams Facebook’s web-tracking tools – BBC, 4th June 2018
31 May 2018
How to prepare for GDPR - What we're doing
We are all subject to the regulation changes and the restrictions that come with them. So this article is written to demonstrate some of the ways in which we introduced our GDPR strategy, to show that we ‘practice what we preach’.
30 May 2018
Stop the GDPR Scaremongering. There's nothing too daunting for b2b marketers
*CHECK OUT THE VIDEO BELOW* #GDPR shouldn't be scary if you're doing b2b marketing. The rules are largely unchanged and, if you were compliant before, you should have nothing to worry about.
25 May 2018
Don't Panic!
Are you GDPR ready? More to the point, are you sick of being asked if you’re GDPR ready? The plethora of talks, emails and conferences titled with this trite question probably have numbed you to the alleged urgency of GDPR implementation in your organisation. So is the deadline craze justified?
23 May 2018
Stop it now with your GDPR emails
Our Head of CRM, John McDermott, explains why the majority of GDPR emails you are receiving from brands are not necessary.