29 Aug 2018
What Is a Customer Data Platform (CDP) and What Are the Benefits?
The Customer Data Platform (CDP) is the fastest growing sector of Scott Brinker's famous Martech 5000 super-graphic, read on to find out what all the fuss is about.
24 Aug 2018
Customer communication in the 21st century
Increasingly, sophisticated customers expect more when receiving communications from businesses. Now, people want different forms of communication: sometimes print, sometimes digital and at other times in a cross-channel format.
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23 Aug 2018
Are You Lagging Behind with Legitimate Interest?
Legitimate Interest is not a ‘Get out of jail free card’, but if used correctly it is a compelling way to engage with your customers. There is nothing wrong with using consent, but you stand the very real risk of decimating your marketing database.
17 Aug 2018
Regulation Hub Update - August 2018
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
14 Aug 2018
Marketers Plan To Shift To New Marketing Channels Post EPrivacy
In March 2018, Mailjet commissioned a new piece of research conducted by Morar Consulting to understand the effect that ePrivacy will have on marketing strategies and ROI following it’s implementation.
09 Aug 2018
DMA warns UK Ministers about the impact of ePrivacy and co-signs FEDMA's latest letter
Take action – co-sign the FEDMA letter
08 Aug 2018
What are the benefits of pre and post-sale attribution?
An abundance of online marketing channels has transformed the way customers engage with brands which has created huge opportunities for organisations to capture additional insight into customer’s preferences. However, many brands are struggling to connect this data with offline customer...
08 Aug 2018
5 stage lead nurturing email checklist
An email lead nurture campaign is crucial for turning a lead into a fan and then a customer. Follow this checklist for a stunning drip campaign that shows your credibility and authority.
06 Aug 2018
Think Digital. But Don't Forget The Print
One can see the appeal of digital marketing. It’s cheap, it’s measurable, it’s modern, and it’s chic. But it’s not always the best way to promote your business. After all, when was the last time you heard someone say how much they loved a pop up ad?