DMA - Data & Marketing Association

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Smart Ways to Meet the Customer Acquisition Challenge

Today's business environment is becoming increasingly dynamic and complex. In this climate how do you effectively acquire new customers? This blog explores smart solutions to help boost your customer acquisition strategy.
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Artificial Intelligence Powered Direct Mail Increases Engagement and Boosts Profits

Combine AI with state of the art high fusion inkjet printing and you have the ability to produce in high volume at a cost effective rate.
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How Mail Can Make Your Black Friday Event

With Black Friday rapidly approaching, shoppers everywhere are already searching for the best deals. Now is the perfect time to grab their attention with a personalised direct mail campaign from Hello Market.
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Email Gets Results, So Why the Underinvestment?

Email delivers results and there’s plenty of room for innovation, so why the under-investment? Email continues to lead, compared to all other channels. Innovation is high on the agenda too. But the latest Email Marketing Industry Census suggests it still doesn’t receive the spend it...
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Modern marketing - between a rock and a hard place?

Today, it feels as if the marketing function – and the business as a whole – is at a crossroads, due to all the challenges that digital transformation, the exponential growth of data, regulatory pressures and a changing buying funnel are creating.
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How to prepare for an exhibition

Exhibiting at a trade show, exhibition or conference? Here are our top 10 tips to ensure your stand is a success...
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Email Benchmarking Report 2019

The DMA's Email Benchmarking Report on key email metrics is here. In collaboration with dotdigital, we present our most widely-accessed research on the state of the industry.
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