09 Dec 2025
Email & CRM in 2026: Are You Ready?
Explore the key ways email and CRM will evolve in 2026, as AI transforms inbox behaviour, content presentation and user engagement. This article from the Email Council highlights the priorities you should focus on, from clearer value to smarter journeys, to remain effective in an AI-mediated inbox.
19 Nov 2025
I Need Leads Now! Here's How To Generate Leads This Month
In B2B Lead Generation, speed matters. Whether you’re filling a short-term pipeline gap, supporting a new product launch, or recovering from a quiet quarter, one thing is certain: waiting around for inbound leads just isn’t going to cut it.
04 Nov 2025
Audience Planning: The Backbone of Modern Marketing
Marketers face more choices, tools and touchpoints than ever—but with that comes the risk of chaos. Audience planning is how we bring focus, control, and commercial sense to an increasingly complex world. Done right, it should deliver the desired results like shooting fish in a barrel.
24 Oct 2025
Google Update: What's changed in Gmail and Postmaster Tools?
Google refines email deliverability with smarter Gmail sorting and Postmaster Tools v2 insights for better sender performance.
21 Oct 2025
Shaping the charity soft opt-in: Have your say in the ICO consultation
Help shape our response to the ICO’s consultation on the new charitable soft opt-in rule.
15 Oct 2025
From Automation to Anticipation: Why CRM Needs to Grow Up
The real revolution isn’t about efficiency. It’s about intelligence. We’re entering the age of anticipation, where AI doesn’t just execute tasks — it predicts needs, fills gaps and creates experiences that feel effortless. Read more in this article by Nicola Nimmo, DMA Customer...
26 Sep 2025
€325m fine handed to Google from French regulator for consent issues
The French data protection authority, CNIL, has fined Google €325 million for failing to obtain valid consent for Gmail advertising.
26 Aug 2025
Why Businesses Should Clean Their Customer Databases
Whether it is used for direct mail, email, or telemarketing, this information forms the backbone of most marketing strategies. Yet many companies still underestimate the importance of keeping their data clean and up to date.26 Aug 2025
Why Working with DMA Members Matters for Compliant Marketing
The rules around data protection and consumer rights are more stringent than ever. One of the most reliable indicators that a supplier takes these responsibilities seriously is membership of the Data & Marketing Association (DMA).