30 May 2017
A complex, ever-evolving environment for marketers
If Marketing Strategy is right-brain vision, is Marketing Operations left-brain delivery and measurement? More and more companies are now separating the marketing responsibility into Strategy and Operations.
03 May 2017
The New Statutory Direct Marketing Code of Practice
The requirement for a direct marketing code of practice, putting the ICO Direct Marketing Guidance on a statutory footing, has now been passed as part of the Digital Economy Act. This is what it means for marketers.
27 Feb 2017
Big Data, Little Information
Data driven reality - why you might need telemarketing to give you the human factor…
13 Feb 2017
The new ePrivacy Directive - making life after GDPR tougher?
If you’ve been preparing for the introduction of the GDPR by reviewing the information that’s already publicly available, you may have noticed that a large part of the framework relates to the PECR (Privacy and Electronic Communications Regulations).
03 Feb 2017
European guidance on data protection officers and data portability now available
The Article 29 Working Party issue guidance on two important topics
16 Jan 2017
Dangers to third party data usage in the new ePrivacy rules
On Tuesday this week the Commission published its proposal for an ePrivacy Regulation
21 Dec 2016
Ofcom removes 3% âsafe harbourâ for abandoned calls
Statement from Ofcom states that there is no material change compared to previous positions on silent and abandoned calls, but removes thresholds for both
19 Dec 2016
B2B marketers to face a much tougher regime under the new ePrivacy rules
The DMA will fight against this proposed new rule
01 Dec 2016
The Future of Marketing is Customer Control
Customer control of data is embraced by forward-thinking brands. How should marketers navigate this new era?