24 Nov 2016
How B2B marketers can close the demand generation loop
The role of the B2B marketer is evolving and expanding.
24 Nov 2016
Member ContentGDPR quick reference guide
This quick reference guide to the GDPR will help you find the pieces of legislation of most significance to you and your business. All at the click of a mouse.
28 Oct 2016
Sorted for E-Receipts & Wizzy Recommended Practices (with apologies to Jarvis Cocker!)
Brands are increasingly offering customers the opportunity to obtain an e-receipt at point of sale. Although ostensibly providing an electronic record of the transaction, some may believe this also satisfies soft opt-in requirements, meaning the brand automatically obtains consent to send...
22 Sep 2016
How many of your customers are vulnerable? How about now?
The DMA’s Vulnerable consumer taskforce highlights that any customer has the potential to be vulnerable and how brands can be sure to treat these customers correctly.
16 Sep 2016
Part5: Data-Driven: Mastering the complexity of Marketing Technology
So, you have committed to data as the route to better marketing.
28 Jul 2016
Machine Learning: A Guide for the Perplexed
With the increasingly vast volumes of data generated by enterprises, relying on static rule-based decision systems is no longer competitive.
26 Jul 2016
Shopper Marketing â is it all itâs cracked up to be?
Shopper Marketing has been defined as “Driving sales through something other than price”. Numerous other versions of this definition amount to more or less the same thing. But are they really achieving this goal?
21 Jul 2016
Part2 Data-Driven Marketing Series: Do We Have the Data to Answer That?
This piece is the second blog in a series, following on from the article 'How to make data a habit',
30 Jun 2016
See Rich Media Ads in a Whole New Light
Light up your life: have you thought about including Lightbox ads in your GDN activity? If not, here’s a quick run-through of what they are, how to set them up, and how they worked for one of our clients.