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How GDPR will impact the charity sector

With the new General Data Protection Regulation (GDPR) coming into force in May 2018, now really is the time to think about the implications this new law will have upon businesses and not-for-profit organisations. 
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Brilliant CX-based media planning - how to remove the barriers

How can we ensure that CX remains at the heart of how we plan and deliver communications to consumers?  
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ePrivacy lobbying and the threat to B2B marketing and telemarketing

An update on the ePrivacy Regulation
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New Data Protection Bill will strengthen UK data protection law

The GDPR will be implemented in the UK with the new Data Protection Bill
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Why Unilever and Procter & Gamble need to look past display before writing off digital channels

Unilever and P&G have announced an ad spend reduction of nearly 60%, as a reaction to a lack of transparency and trust in media spend. esbconnect's MD, Suzanna Chaplin, argues that this has its roots in the demand for Reach from these brands.
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Why consent should be on your mind right now

The GDPR sets a rather high standard for consent and places more control in an individual’s hands. Here’s a brief overview on consent and why it’s so important to have it in the run up to the GDPR. 
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Humanising CRM: How To Put People Back At The Heart Of Your Strategy And Why It Matters

Following the launch of our recent mission to humanise the CRM industry, our Senior Planning Mangaer, Julie Neilson discussses how to put people back at the heart of your digital strategy and why it's so important for forward-thinking brands. 
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