Brilliant CX-based media planning - how to remove the barriers

Media planning. The art (and science) of delivering the right message, to the right person at the right time. Very few people would disagree with the validity of this definition, or with the relevance of such a mantra in striving to deliver optimal customer experience (CX). However, have we lost sight of how to achieve it? Our Data and Digital Marketing Director, Dan Watt, provides some reassurance that you can remove the barriers standing in the way of brilliant CX-based media planning.