16 Dec 2015
EU DPR agreed
The EU trilogue negotiations concluded on 15 December 2015. The EU Commission and Parliament agreed a Data Protection Regulation text. This is significant because this text defines the legal boundaries not just for all digital marketing, but any marketing in any medium that uses consumer data.
01 Dec 2015
Data Protection Regulation nears completion, takes a balanced approach
Negotiators are confident that political agreement will be reached by the end of this year
04 Nov 2015
List rental, lead generation and organic growth â considerations for email data acquisition
Weighing up your data acquisition options and growing your email marketing database. Volume vs value, attribution and data origin, reputation management. Based on a recent Email Marketing Council debate.
05 Oct 2015
What did the Telemarketing Council say to the ICO and MoJ?
And what was their reply? The DMA’s Contact Centre & Telemarketing Council met with the Information Commissioner’s Office (ICO) and Ministry of Justice (MoJ) to discuss nuisance calls, data provenance, the vulnerable and more.
14 Sep 2015
Preparing for the DPR
What can your organisation do to prepare for the Data Protection Regulation (DPR)?
09 Sep 2015
Can marketing survive without humans?
You’re at the checkout but nobody’s there. You wait, tapping the ball of your right foot, hoping the patient, well dressed lady behind you will empathise. Ahead of their Man vs Machine webinar on 23 September, Emarsys look at automation.
23 Jul 2015
Seizinâ The Season
Seasonality. It’s the same thing every year. How can you make sure you are well prepared to take advantage of this and get the most out of your campaigns?
18 Jun 2015
Marketing consent is disappearing faster than a fart in a fan factory
No matter what happens to data protection law, marketers need to realise people are increasingly unwilling to share information. Brands which do not take immediate action to improve permissions-to-contact will soon start losing market share.
15 Jun 2015
First EU data protection trilogue on June 24
The EU's Justice and Home Affairs Council today agreed its 'general approach' to the Data Protection Regulation. The Council version of the text appears to be better for the advertising and marketing sector in several key areas.