10 Jun 2014
EU Data Protection Reform â What you need to know
A major overhaul of EU data protection is in progress to improve internet consumer data protection, with strict consent requirements backed-up by huge fines and stronger enforcement. Early action will give you a competitive advantage for when these rules are implemented.
09 Jun 2014
Financial Services Supper Club: Having a social purpose and feeling âepic!â
The inaugural DMA Financial Services Supper Club, in association with Social i Media, kicked off at The Portman Marylebone on Thursday 5 June 2014. If you couldn’t make this lively, informal and insightful event, here’s some of what you missed.
06 Jun 2014
Channel 4 chief Abraham to âchampion innovationâ at 2014 DMA Awards
David Abraham, Channel 4’s chief executive, says that he will be championing innovation in one-to-one marketing as the chair of judges of the 2014 DMA Awards.
05 Jun 2014
Winning the DMA Awardsâ Grand Prix: what happens next?
Has it really been six months since we dragged our Monarch clients out of the bar to pick up the DMA Grand Prix? OK, so we were celebrating winning Best use of direct mail. But to come within seconds of missing out on the most prestigious presentation of the night? Even Jimmy Carr was dumbstruck...
30 May 2014
Are you delivering to vulnerable email users?
An interesting discussion topic was raised during a recent DMA meeting; one which is highly relevant in terms of email marketing, however isn’t as widely discussed or documented as you’d expect. That topic was: How well do you understand your recipients’ needs?01 May 2014
Former DMA chair receives accolade for services to industry
Scott Logie, former DMA chair, has joined an elite list of one-to-one marketing industry luminaries following his induction to the DMA’s Roll of Honour in recognition of his services to the industry and to the DMA.11 Apr 2014
DMA expels PPI nuisance callers from membership
The DMA has expelled Reactiv Media from its membership after the industry’s watchdog upheld complaints made about the company for making PPI nuisance calls.
07 Apr 2014
Data trading is outmoded and no longer fit for purpose
In the days of Cheshire labels and magnetic tapes access to data was limited. The list owner held all the cards and the barriers to market were many. Rules of engagement were clear: data was a precious commodity with a significant value. Misuse it at your peril, because there is a clear trail to...24 Mar 2014