24 Mar 2014
Customer magazines help customers fill their baskets with content
It came as no surprise to see customer magazines dominate the latest ABC Consumer Magazine Report, with six of the top 10 performing magazines in the UK produced by brands, with retail leading all sectors with seven titles in the top 20 published for retailers including Waitrose, Tesco, Asda and...
17 Mar 2014
Brand activity to fall in love with
Each month, the Creative Hub of the Brand Activation Council seeks out inspiring work, to share with you, here, on the DMA Blog. For February, members of the creative team at Indicia were challenged with sharing their favourite brand activation pieces that proved love was in the air.
06 Mar 2014
3 innovative B2B direct mail campaigns that marketers can learn from
The old days of simple messages in an envelope are long gone – to stand out from the direct mail crowd, you need to get creative. Grabbing a prospect’s attention as soon as your missive lands on their desk is the hook that every campaign needs, no matter how good your direct marketing data...
05 Mar 2014
ICO quietly updates electronic comms guide
In September 2013 the Information Commissioner’s Office published Direct Marketing Guidance (“DM Guidance”). There were aspects of this which caused the industry some concern. These included an indication that, however clearly worded and explicitly consented to, a general opt-in to receive...
03 Mar 2014
DMA warns industry 1 in 3 businesses failing to prepare for data protection upheavals
The DMA has warned that a third of businesses are failing to prepare for the impact on one-to-one marketing of changes to EU consumer data legislation and public perception of data privacy, in spite of a rise in industry-wide awareness of the issue.
27 Feb 2014
Why the latest Gmail Unsubscribe changes are good for marketers
The guys at Google have been busy implementing changes to the Gmail interface again, this time with an alteration to how users unsubscribe from unwanted communications.
25 Feb 2014
Why the data sector needs to be more vigilant
“Data and personal privacy are at the heart of effective direct marketing and at the bottom of many of the problems that arise when things go wrong”. So says the DM Commission website. The DM Commission has called for root and branch reforms of the data sector to help tackle issues that are...17 Feb 2014
DMA warns losing consumer trust is âbiggest riskâ for marketing mail and telemarketing businesses
The DMA has warned companies using marketing mail and telemarketing that losing consumer trust is the number one business risk of using data unscreened against ‘do not contact’ lists, such as the Mailing and Telephone Preference Services – even ahead of the threat of regulatory...11 Feb 2014
Member ContentInserts and third-party inserts industry report H1 2013
The DMA Inserts Council monitors insert volumes across all major UK magazines, newspapers and, from 2011, third-party mailings (see the separate Third-party inserts industry report on the DMA website). The monitor is a useful tool used by media owners, media agencies and clients to gauge trends...