03 Dec 2014
DMAs: a vintage year for one-to-one marketing
Mark Runacus, a partner at Karmarama and the chairman of the DMA Awards Committee, gives his view on the best one-to-one campaigns of the year.
02 Dec 2014
Leo Burnett Change claims Grand Prix at 2014 DMA Awards
Leo Burnett Change’s ‘Second Chance’ campaign for Business in the Community (BITC) clinched the Grand Prix at the 2014 DMA Awards, the one-to-one marketing industry’s most prestigious awards ceremony.
01 Dec 2014
The Perfect Plan for Finding Your Prospects
4 ways to identify and communicate with your ideal prospects.
28 Nov 2014
New DMA research project launched to gauge future of advertising mail
The DMA has launched a new three-month research project into advertising mail to gauge the state of the channel in 2014 and its evolving role in the digital age.
27 Nov 2014
The future: Omni-channel or overwhelming?
The future is exciting, with new technologies opening up ways to understand your customer better than ever before.
24 Nov 2014
Are you a multi-channel marketer?
Successfully getting your message in front of your target audience is a challenging task - is your business using the right channels at the right time?
07 Nov 2014
âData matters!" say marketers and advertisers worldwide
Ground breaking global study explores the role of data-driven marketing and advertising across 17 countries; more than 3,000 practitioners express confidence in the practice and its growing contribution as an enabler of “customer centricity”.
07 Nov 2014
UK expectations of marketing budget growth beat global predictions
UK confidence in marketing budget growth over the next 12 months is outstripping global predictions for expected expenditure, according to new research published by GlobalDMA in partnership with the Winterberry Group.
06 Nov 2014
Small Business Marketing
How much marketing does your business carry out on a daily, weekly or monthly basis?