07 Jun 2016
Tony Kane and Fedelma Good added to DMA Roll of Honour for extraordinary contributions to marketing
The DMA has added two exceptional marketers, Tony Kane and Fedelma Good, to its Roll of Honour in recognition of their outstanding achievements and dedication to one-to-one marketing.
02 Jun 2016
How to Brief Your Mailing House
How many times have you bothered to brief the mailing house? Well, we think it's about time you gave some thought to it.
02 Jun 2016
ePrivacy Directive to be revised
The EU Commission is reviewing the ePrivacy Directive as a part of their drive to create a digital single market
02 Jun 2016
The Complications of Constructing HTML Emails
The important do's and don'ts to tell your designer, or follow yourself, when creating HTML emails for multiple devices and for maximum performance
24 May 2016
Data Explained - Part 2
In part 1 we discussed what data is and how you can use it to mail those people who are most likely to be interested in your product or service. In part 2 you'll see what data looks like and how you can use it to drive your direct mail campaigns.
24 May 2016
The top 10 DMA community stories 2015
Read on for the list of the most read stories produced by DMA members from 2015
24 May 2016
Member ContentGDPR guidance - ICO announces what it will publish and when
The Information Commissioner's Office gave more details on Friday 20 May 2016 about the General Data Protection Regulation (GDPR) guidance it will publish
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16 May 2016
Guidelines on Direct Mail Marketing
Want to get more out of your individualized direct mail marketing? Ponder on Hello Market’s guidelines for inspiration and guidance.
11 May 2016
Direct Mail Data Explained - Part 1
Direct Mail is all about targeting the right people and contacting them using printed media sent through the post; in order to identify these people you'll need data, but what is data, and how do you use it to increase business?